Seed Your Future Launches Careers In Bloom Series
A new digital series highlights ten professionals across the floral industry supply chain, from growers to retail florists.
Updated on Nov. 5, 2026 in Botany
Seed Your Future, based in Alexandria, VA, launched Careers In Bloom, a digital series dedicated to careers within the floral industry. The series is set to debut in fall 2026 and features ten professionals representing the full flower supply chain.
Why it matters
Seed Your Future says students often picture floral design as the only floral career, and the series is intended to show the breadth of career options in the industry. The series aims to help the next generation understand the economic significance of floral work across the country.
The series features ten professionals and is made possible through four founding sponsors, though the source does not provide a comparator for these figures. The exact debut date and distribution platform have not been specified beyond fall 2026.
The players
Seed Your Future
Seed Your Future is an Alexandria, Virginia-based organization focused on building awareness of careers in the floral industry.
Brent Roozen
Brent Roozen is a floral grower and producer associated with Roozen Gaarde Tulips, one of the featured professionals in the series.
The details
Careers In Bloom takes viewers from the fields where flowers are grown, through the supply chain, to the final arrangement. Featured professionals include Brent Roozen of Roozen Gaarde Tulips, Stephen Armellini of Armellini Logistics, Michael Black of PFCI and Jet Fresh Flowers, Laura Walsh of Smithers-Oasis, and Christine Guenther of WildFlower | stem + sundry.
Timeline
Fall 2026: Careers In Bloom series debut
Field Context
The series extends Seed Your Future's effort to expand student awareness of floral careers beyond floral design. It positions the floral industry's agricultural, logistics, and wholesale roles alongside design work as viable professional paths.
Students and career explorers interested in agriculture, logistics, or retail can see concrete examples of roles across the floral supply chain. The series may help viewers identify pathways beyond floral design when considering a career.
The takeaway
Floral careers extend well beyond design, spanning growing, shipping, wholesale, and retail. Students exploring agriculture or business can find paths within this supply chain.
Further reading
Explore more on Botany for additional context on plant science and the industries built around it.
More information
Support the work behind the series through the Seed Your Future donation page.
Source note: This article includes information reported by Perishable News.
