Hertz Revenue Rises 6% on Stronger Demand
Hertz reported higher third-quarter revenue as it moves some European locations to franchise management.
Updated on Nov. 5, 2026 in Travel — General
Hertz reported third-quarter revenue up 6 percent year over year to more than $2.6 billion, with net income of $116 million compared with $184 million a year earlier. The company also signed an agreement to transition company-owned locations in the Czech Republic and Slovakia to franchise management.
Why it matters
The results reflect gains in pricing and demand in the U.S. business, which drove most of the improvement. For travelers renting cars across the United States, the figures point to firmer rental pricing rather than a surge in rental volume.
Revenue rose 6 percent year over year to more than $2.6 billion, while average rentable vehicles grew 1 percent to about 533,750 and transaction days held flat at 41 million. Revenue per day climbed 5 percent to $64.06, a gain driven by pricing rather than added rental volume.
The players
Hertz
Hertz is a major global car rental company that operates corporate-owned and franchised rental locations across North America, Europe and other regions.
The details
Americas segment revenue topped $2 billion, up 7 percent, with U.S. airport revenue per day rising roughly 8 percent. The international segment grew 1 percent, though its revenue per day slipped 1 percent to $63.55.
Timeline
Third quarter 2026: Hertz reports revenue and net income results.
Late Q1 or early Q2 2027: Expected liquidity benefits from franchise conversions in Czech Republic and Slovakia begin.
Travel Outlook
The quarter shows the benefit of Hertz's pricing and demand work carried out in prior periods, rather than a sudden market rebound. Franchise conversions in Central Europe signal a continued shift toward asset-light operations in the rental sector.
Rental pricing per day is rising even as rental volume stays flat, so travelers booking U.S. airport rentals may face slightly higher daily rates. Booking further in advance and comparing airport and off-airport locations can help limit those increases.
The takeaway
Revenue growth driven by pricing rather than volume suggests travelers should expect firmer rental rates. Comparing locations and booking early can help control costs on upcoming trips.
What happens next
Hertz's franchise conversions in the Czech Republic and Slovakia are expected to begin delivering liquidity benefits in late Q1 or early Q2 2027.
Further reading
Explore more travel news for context on rental and tourism trends.
Source note: This article includes information reported by Businesstravelnews.
