Hasbro Profit Jumps 69% on Magic Growth
The toy and game maker's third-quarter 2026 results were driven by Magic: The Gathering and Marvel products, and it raised its full-year revenue outlook.
Updated on Nov. 5, 2026 in Board Games
Hasbro reported third-quarter 2026 net income of $394.5 million, up from $233.2 million a year earlier, on revenue that rose 15% to $1.595 billion. The company also raised its full-year 2026 revenue growth forecast to 7% to 9%.
Why it matters
Growth was led by Magic: The Gathering, whose quarterly revenue topped $600 million for the first time, and by Marvel-related products. The results show the company's strength in its entertainment-linked and collectible franchises.
Hasbro's Consumer Products division reported $828 million in Q3 2026 revenue, up 4%, with an approximately $48 million benefit from tariff refunds. Licensing revenue reached $144 million in the quarter.
The players
Hasbro
Hasbro is a major American toy and game company whose portfolio includes Magic: The Gathering, Marvel, and Transformers brands.
The details
Magic: The Gathering growth came from new card sets and collaborations with entertainment properties. Revenue from Marvel-related products rose more than 35% in the quarter, supported by movie releases and Marvel Studios activity. Hasbro also generated roughly $105 million in gross cost savings from January through September 2026.
Timeline
July 2026 to September 2026: Hasbro's third-quarter results period.
August 2026: The Hobbit Magic set launched and became the fourth best-selling set.
2027: Hasbro plans to release the Exodus and Warlock video games.
Market Landscape
Magic: The Gathering's first $600-million quarter shows how collectible card games have become a major profit engine for Hasbro. The growth also reflects the company's wider push to pair its game brands with film and entertainment properties.
Shoppers who collect Magic or Marvel-branded products should expect continued new card sets and collaborations, since the company is building its lineup around them. The company's full-year 2026 guidance points to continued availability of these product lines.
The takeaway
Hasbro's results show that collectible games tied to entertainment franchises can drive large, sustained growth. Readers who follow the tabletop market can watch whether Magic's momentum holds as tariff-related benefits fade.
What happens next
Hasbro plans to release the Exodus and Warlock video games in 2027.
Further reading
Explore more on the Board Games section for coverage of the collectible and tabletop market behind Hasbro's results.
Source note: This article includes information reported by Merca2.0 Magazine.
