EA Sports College Football Adds Arkansas, SMU Sponsors
The game replicates real-life jersey patches and field logos from Arkansas and SMU stadiums through a partnership managed by CLC.
Updated on Nov. 5, 2026 in Football
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EA Sports College Football features Tyson Foods and Texas Capital patches on Arkansas and SMU jerseys, along with Tyson and Walmart logos on the 25-yard lines of Frank Broyles Field. The sponsor integrations mirror real-life stadium and uniform branding.
Why it matters
The integrations show how college athletics sponsorships are being carried into video games, reflecting the commercial value of school branding. Sponsorship integrations for additional schools are expected in the future.
The Tyson Foods patch appears on Arkansas jerseys and the Texas Capital patch on SMU jerseys in the game. Tyson and Walmart logos appear on the 25-yard lines of Frank Broyles Field, and the number of additional schools to be added remains unspecified.
The players
Learfield
Learfield is a sports media and multimedia rights company that owns CLC, the division managing the game's sponsorship integrations.
EA Sports
EA Sports is the video game publisher that produces the EA Sports College Football franchise and licenses participant intellectual property.
The details
CLC, a business division of Learfield, manages intellectual property rights for participants through its license with EA Sports. Kevin Kimball, VP of CLC's gaming partnerships team, leads the initiative, which replicates real-life jersey patches and stadium field logos.
Timeline
November 5, 2026: Article published on Arkansas and SMU sponsor integrations.
Future: Additional schools' sponsorship integrations are expected.
Season Trajectory
The inclusion of Arkansas and SMU sponsor marks extends the commercialization of college athletics branding into licensed video games, a trend accelerated after the NCAA's 2021 name, image and likeness policy change. The expected addition of more schools suggests the sponsorship model may broaden across the college football landscape.
Players who own EA Sports College Football will see Arkansas and SMU sponsor marks replicated on jerseys and fields in the game. Additional school integrations are expected, which could change which uniforms and stadiums appear in the title.
The takeaway
Licensed sports video games increasingly mirror the commercial branding of real stadiums and uniforms, so the sponsors on screen now reflect the business of college football. Watch for announcements naming additional schools as the integrations expand.
Further reading
Explore more Football coverage for context on the college game's business and rosters.
Source note: This article includes information reported by Sportsbusinessjournal.
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