Toyota Prices 2027 Sequoia at $69,900
The redesigned full-size SUV's starting price rises $4,175 over the prior model, with four-wheel drive now standard.
Updated on Nov. 4, 2026 in Car Types
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Toyota has set the starting price of the 2027 Sequoia at $69,900, up $4,175 from the prior model. With the mandatory $2,195 destination charge, the SUV starts at $72,095.
Why it matters
The price increase and the addition of standard four-wheel drive shift the value calculation for buyers comparing full-size SUVs. Pricing is a key factor for shoppers weighing the Sequoia against rival large SUVs.
The 2027 Sequoia has a 9,520-pound towing capacity and replaces an 8.0-inch display with a 14-inch center touchscreen. The Trailhunter off-road package adds $3,500 to the SR5 base price.
The players
Toyota
Toyota is a Japanese automaker known for its Sequoia, Tahoe-class and Land Cruiser full-size sport utility vehicles.
Chevrolet Tahoe
The Chevrolet Tahoe is a full-size SUV from General Motors and a direct competitor to the Sequoia.
Ford Expedition
The Ford Expedition is a full-size SUV from Ford Motor Company that competes with the Sequoia on price and capability.
The details
Toyota added four-wheel drive as standard equipment, a change that would have cost $3,000 on the 2026 model. The 2027 Sequoia also includes a standard surround-view monitor and rear-facing radar sensors that estimate trailer size automatically.
Timeline
Toyota published the 2027 Sequoia pricing on November 4, 2026.
Roadmap
The 2027 Sequoia enters a full-size SUV segment where the Chevrolet Tahoe starts at $67,295 and the Ford Expedition at $69,715, both with destination included. Toyota's price places the Sequoia within the same band as these rivals rather than below them.
Buyers now pay about $72,095 for the base Sequoia with destination, and four-wheel drive that once cost $3,000 comes standard. Shoppers comparing the Sequoia with the Tahoe and Expedition should weigh the higher starting price against the included equipment.
The takeaway
Buyers comparing full-size SUVs should look beyond the starting price and weigh what is included, since four-wheel drive and a larger screen now come standard on the Sequoia. Compare the total cost with destination charges across rival models before deciding.
Further reading
Explore more on Car Types to compare full-size SUVs against rivals in the segment.
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Would you consider paying over $70,000 for a full-size SUV?
