Times Adds 420,000 Digital Subscribers in Quarter

The New York Times Company reported strong third-quarter subscriber growth and higher revenue and adjusted operating profit compared with a year earlier.

Updated on Nov. 4, 2026 in Media

Times Adds 420,000 Digital Subscribers in Quarter

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The New York Times Company added 420,000 digital-only subscribers in the third quarter, bringing its total paid subscribers to 13.8 million. Total revenue for the quarter reached $768.5 million, up 9.7 percent from the same period last year.

Why it matters

The subscriber gains and revenue growth show the company continuing to expand its paid readership across its news, cooking, games, product review and sports products. The company is roughly on pace to reach its goal of 15 million subscribers by the end of 2027.

The company added 420,000 digital-only subscribers in the third quarter, up from 280,000 in the second quarter, and about 1.46 million over the past 12 months. Adjusted operating profit rose to $149.6 million from $131.4 million a year earlier.

The players

The New York Times Company

The New York Times Company is a publisher whose flagship newspaper, The New York Times, is among the most widely read news organizations in the United States.

The details

The company reported the figures in its quarterly earnings announcement. The total of 13.8 million paid subscribers covers the news report as well as Wirecutter, Cooking, Games and The Athletic.

Second quarter: the company added 280,000 subscribers.
Third quarter: the company added 420,000 digital-only subscribers.
End of 2027: target of 15 million subscribers across all products.

Market Landscape

The company's subscriber growth places it roughly on pace with its stated goal of 15 million subscribers by the end of 2027. The gains reflect a continued shift of news and lifestyle readership toward paid digital products.

Readers who subscribe to the company's news, cooking, games, product review or sports products are part of the 13.8 million paid base the company reports. The continued growth signals the company's bundled digital offerings are attracting new paying customers.

The takeaway

Subscriber growth at major publishers is increasingly driven by bundled digital products rather than print alone. Readers weighing a subscription can compare bundle contents against their own reading habits.