HouseCanary Adds Three Brokerages to Google Listings
Side, The Keyes Company and Illustrated Properties joined the program, which brings brokerage listings into Google's consumer search experience.
Updated on Nov. 4, 2026 in Residential
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HouseCanary has added three brokerages to its Google Listings Program, which connects MLS data and brokerage inventory into Google's consumer search. The company is simultaneously pursuing Chapter 11 restructuring, with emergence targeted before year-end, subject to court approval.
Why it matters
The program gives participating brokerages incremental listing exposure and an additional lead source at a time when the company is restructuring. For U.S. home shoppers, it changes how property listings from participating brokerages may surface in everyday Google searches.
Ashton Real Estate Group closed 1,324 transaction sides totaling $709.6 million in 2025, and Berkshire Hathaway HomeServices Florida did roughly $1.4 billion in annual sales with more than 700 agents. The source does not report how much listing exposure the program will add for these firms.
The players
HouseCanary
A real estate analytics and data company that operates the Google Listings Program and is pursuing Chapter 11 restructuring.
The search engine company into whose consumer search experience the listings program feeds brokerage and MLS inventory.
Berkshire Hathaway HomeServices Florida Properties Group
A Florida residential brokerage with more than 700 agents that joined the program and operates in the Tampa Bay and central Florida markets.
The details
HouseCanary negotiates agreements with multiple listing services so that brokerage members' listings are sent to Google. Brokerages must belong to a participating MLS, or encourage their local MLS to opt in, to be included; the program is slated to expand to all eligible U.S. markets this fall.
Timeline
Early 2026: Google Listings Program launched.
Past few weeks: Side, The Keyes Company and Illustrated Properties signed on.
November 4, 2026: Three brokerages announced joining the program.
Fall 2026: Program slated to expand to all eligible U.S. markets.
Before year-end 2026: HouseCanary targets emergence from bankruptcy.
Market Landscape
The Google Listings Program extends a push to place MLS-sourced property data directly inside Google's consumer search, with new brokerages joining as the program expands toward all eligible U.S. markets this fall. Its growth runs alongside HouseCanary's Chapter 11 restructuring, which makes the program's expansion a notable test of the company's data business.
Home shoppers who search Google may begin seeing listings from participating brokerages that were previously harder to reach through standard search. Buyers and sellers working with affected brokerages should expect listing exposure to change as the program expands this fall.
The takeaway
Shoppers searching for homes on Google may increasingly encounter brokerage listings, so checking whether your agent's brokerage participates in the program can clarify where your search results come from.
What happens next
The Google Listings Program is slated to expand to all eligible U.S. markets this fall, and HouseCanary is targeting emergence from bankruptcy before year-end 2026.
Further reading
Explore more Residential real estate news for the U.S. market.
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