Dodge Debuts Sub-Zero Paint for Durango
The solid blue-gray Sub-Zero finish, first offered on the Charger in March, is now available on Dodge's Durango SUV.
Updated on Nov. 4, 2026 in Car Types
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Dodge has introduced Sub-Zero, a solid blue-gray exterior paint, on the Durango lineup with HEMI engines. The color shifts from deep and subtle in shade to a brighter cool-tone blue in direct sunlight.
Why it matters
Dodge is seeking to make its aging Durango SUV more attractive to buyers. The Durango sold 81,168 units in 2025, its best year since 2005.
Ordering Sub-Zero on the 2027 Durango costs $595, while the HEMI Durango lineup starts at $43,675 and the SRT Jailbreak Hellcat Durango costs $80,990. The 6.2-liter supercharged HEMI V8 produces 710 horsepower.
The players
Dodge
Dodge is an American automotive brand owned by Stellantis, known for its performance-oriented vehicles including the Charger, Challenger, and Durango.
The details
Sub-Zero is formulated to show two visual personalities depending on light angle. The Durango now offers 11 exterior paint options for the 2027 model year.
Timeline
March 2026: Sub-Zero debuted on the 2026 Dodge Charger.
November 2026: Sub-Zero debuted on the Durango.
Roadmap
Dodge's 2025 Durango sales of 81,168 units marked the model's best year since 2005, yet 2026 volume through September reached 61,330 units. The Sub-Zero launch is one of several efforts to keep the aging SUV competitive in a market shifting toward newer designs.
Buyers choosing a 2027 Durango with HEMI power can add Sub-Zero for $595 at ordering. The HEMI lineup starts at $43,675, so the paint option represents a modest addition to the purchase price.
The takeaway
Shoppers considering a Durango can weigh the $595 Sub-Zero option against the broader 11-color palette when configuring a 2027 model. Paint choice is one of the few ways to personalize a vehicle at a fixed, published price.
Further reading
Explore more on Car Types for context on how Dodge's Durango compares within the SUV segment.
Source note: This article includes information reported by Autoevolution.
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