Casey's Launches Veterans Round-Up Campaign

The annual campaign benefiting Hope For The Warriors runs through December 1 at nearly 3,000 stores and in online and app orders.

Updated on Nov. 4, 2026 in Philanthropy

Casey's Launches Veterans Round-Up Campaign

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Casey's has launched its annual round-up campaign benefiting Hope For The Warriors, a national nonprofit supporting veterans, active-duty service members, caregivers and families of the fallen. Customers can round up at the register or add a donation to orders placed online or in the Casey's app.

Why it matters

The campaign reflects Casey's stated view that supporting those who have served and sacrificed for the country is core to its identity. Since 2012, the round-up effort has raised more than $12 million for veterans, service members and military families.

Casey's has set a goal of raising $1.3 million this year, including a one-time $25,000 contribution from PepsiCo. Last year the company contributed more than $1.2 million to veteran support organizations, but how much this year's campaign will ultimately raise remains unknown until it concludes.

The players

Casey's

Casey's is a Midwest-based convenience store chain that operates nearly 3,000 locations and has run an annual veterans round-up campaign since 2012.

Hope For The Warriors

Hope For The Warriors is a national nonprofit that helps veterans, active-duty service members, caregivers and families of the fallen.

The details

Customers can round up at the register in any of Casey's nearly 3,000 stores or add a donation to orders placed online or in the Casey's app. The campaign runs through December 1, and Casey's will also offer military service members a complimentary coffee or fountain drink at any location on Veterans Day, along with a free car wash where available.

Timeline

  1. Now through Dec. 1: Round-up campaign for Hope For The Warriors runs.

  2. Veterans Day: Free coffee or fountain drink and car wash offered to service members.

Philanthropy Context

Since 2012 the Casey's round-up campaign has raised more than $12 million for veterans, service members and military families. The annual program continues a long-running model of point-of-sale giving that ties everyday purchases to a single recurring cause.

Customers at any Casey's store or in the Casey's app can add a donation to their purchase through December 1. Service members can claim a complimentary coffee or fountain drink and a free car wash where available on Veterans Day.

The takeaway

Small round-up contributions at checkout can add up across a large store network, so customers who want to support veterans can opt in at the register or through the app before the campaign ends on December 1.

Further reading

Explore more philanthropy coverage to see how other companies support veterans and military families.

Source note: This article includes information reported by CStore Decisions.

Live Poll

Would you round up your purchase to donate to veterans' charities?