Taco Bell Hosts Live Más Open Golf Event
Kevin Hart hosted a nine-hole team golf tournament at The Ranch at Laguna Beach, with fans and celebrities in each foursome.
Updated on Nov. 3, 2026 in Food and Drink
Taco Bell hosted the inaugural Live Más Open, a one-day nine-hole team golf event hosted by Kevin Hart at The Ranch at Laguna Beach. The 36-player field was split into nine foursomes, each pairing a celebrity, a pro athlete, a content creator and a regular fan.
Why it matters
The event blends celebrity sports entertainment with a brand promotion, offering fans a chance to compete alongside public figures. The winning foursome will bring back a discontinued Taco Bell menu item for a limited time in 2027.
The field comprised 36 players across nine foursomes on a nine-hole course, with 100 sweepstakes entrants drawn at random from fans who scored 200 points in Topgolf's Shot Shuffle game. The source does not report the winning team or final scores.
The players
Taco Bell
Taco Bell is a American fast-food chain known for its Mexican-inspired menu and frequent marketing stunts.
Kevin Hart
Kevin Hart is an American comedian and actor who hosted the tournament.
The details
Each foursome included a celebrity, a pro athlete, a content creator and one regular fan who earned a spot through a nationwide Topgolf qualifier. Teams took on wild-card challenges between shots and stopped at a Taco Bell drive-thru on the course, while Ludacris performed at the afterparty.
Timeline
Fall 2026: Nationwide Topgolf qualifier held for regular fan spots
Nov. 20, 2026: Tournament premieres on Peacock
2027: Winning foursome's menu item returns for a limited time
Industry Dynamics
The event extends a pattern of fast-food brands pairing celebrities with sports competitions to drive consumer engagement. It reflects how entertainment marketing increasingly uses live events and streaming distribution to reach audiences.
The tournament premieres on Peacock on Nov. 20, so viewers can watch the event through that streaming service. The winning team's discontinued menu item will return for a limited time in 2027.
The takeaway
Fans interested in similar events can watch the tournament when it premieres on Peacock, and the menu item's return in 2027 offers a chance to try a returning Taco Bell product.
What happens next
The tournament premieres Nov. 20, 2026 on Peacock, and the winning foursome's menu item returns for a limited time in 2027.
Further reading
Explore more Food and Drink coverage for context on fast-food brand marketing.
Source note: This article includes information reported by GolfDigest.
