Survey Finds Few Americans Familiar With Tokenized Assets
An Ipsos poll commissioned by the DeFi Education Fund measured US adults' familiarity with tokenized assets and decentralized finance.
Updated on Nov. 3, 2026 in Investing
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Only 3% of US adults say they are very or extremely familiar with tokenized assets, according to an Ipsos survey of 1,545 adults fielded September 8 to 16, 2026. The poll also found familiarity with crypto slipping to 9% from 10% in 2025, even as crypto ownership rose to 22% from 18%.
Why it matters
The findings suggest that while more Americans have touched crypto, understanding of newer tokenization and decentralized finance remains limited. Respondents also expressed a strong desire for greater personal control over their money and assets.
The Ipsos survey of 1,545 US adults found 89% to 90% were not very or not at all familiar with tokenized assets, while 13% used crypto in the past year, unchanged from before. Whether the gap between this 3% figure and a May 2026 HarrisX/CTM result of 31% reflects question wording is not addressed in the source data.
The players
Ipsos
Ipsos is a global market research and polling firm that fielded the survey for the DeFi Education Fund.
DeFi Education Fund
The DeFi Education Fund is an advocacy organization focused on decentralized finance policy that commissioned the survey.
The details
The DeFi Education Fund commissioned the poll, which Ipsos fielded from September 8 to 16, 2026. Forty percent of respondents said they would be at least somewhat likely to try DeFi if it were available, while 19% said they view the current US financial system as secure.
Timeline
September 8 to 16, 2026: Ipsos fields the survey of 1,545 US adults.
May 2026: A HarrisX/CTM survey finds 31% of respondents familiar with tokenization.
Market Dynamics
The Ipsos figure of 3% sits far below the 31% reported in the May 2026 HarrisX/CTM survey, pointing to a wide gap in measured tokenization awareness across polls. Crypto ownership reached 22% of adults even as familiarity with crypto itself slipped to 9%.
The survey indicates that 40% of respondents would at least somewhat consider trying DeFi if available, and 74% want more individual control over their money and assets. Readers weighing crypto or tokenized products should note that only 2% of respondents say they know DeFi well.
The takeaway
Familiarity with tokenized assets remains low even as crypto ownership grows, so readers considering these products should research how they work before investing. The gap between poll results also shows that survey wording can shape the picture Americans see.
Further reading
For more on how Americans approach these products, see Investing.
Source note: This article includes information reported by Crypto Briefing.
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