CSC Generation Acquires Dennis Kirk Powersports Parts
The online powersports parts retailer will operate as a stand-alone brand within CSC's multi-brand platform.
Updated on Nov. 3, 2026 in Motorcycles
A CSC Generation subsidiary has acquired the operational assets and intellectual property of Dennis Kirk, an online specialty retailer of powersports parts, accessories, and gear. Dennis Kirk will sit alongside MotoSport.com within CSC's powersports platform, and the financial terms were not disclosed.
Why it matters
The deal extends CSC's presence in the powersports vertical by adding a retailer with long-standing brand heritage and a loyal customer base. It also consolidates related online retail brands under one platform.
Dennis Kirk, founded in 1969, has built more than 50 years of rider relationships, but the acquisition's price and terms were not disclosed. The brand will continue operating at denniskirk.com with its headquarters remaining in Rush City, Minnesota.
The players
CSC Generation
CSC Generation is an AI-native multi-brand platform whose portfolio includes Backcountry, Competitive Cyclist, MotoSport, and Dennis Kirk.
Dennis Kirk
Dennis Kirk is an online specialty retailer of powersports parts, accessories, and gear founded in 1969 and headquartered in Rush City, Minnesota.
MotoSport.com
MotoSport.com is an online powersports retailer that is part of the Backcountry family of brands and will sit alongside Dennis Kirk within CSC's platform.
The details
CSC Generation, an AI-native multi-brand platform, acquired the operational assets and intellectual property of Dennis Kirk through a subsidiary. Wedbush Securities served as exclusive financial advisor to the seller, and Stafford Rosenbaum LLP served as legal advisor.
Timeline
1969: Dennis Kirk is founded in Rush City, Minnesota.
- 2026-11-03
Acquisition of Dennis Kirk is announced.
Roadmap
The acquisition extends the multi-brand online retail model used by the Backcountry family of brands into powersports parts and accessories. It places Dennis Kirk alongside MotoSport.com as CSC consolidates specialty online retailers within a single platform.
Riders who buy powersports parts online may see Dennis Kirk continue to operate at denniskirk.com as a stand-alone brand. Customers should watch for any changes to pricing, product availability, or account access as the brand moves under CSC's platform.
The takeaway
Powersports shoppers already buying from Dennis Kirk can expect the brand to remain intact at denniskirk.com. Watching for changes in pricing and service will show how the consolidation affects everyday purchases.
Further reading
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Source note: This article includes information reported by Racer X Online.
