Cosmo Tires Launches Nova Tour, Rapido, Charge
The three new tire lines are now available through authorized Cosmo dealers and distributors across the United States.
Updated on Nov. 1, 2026 in Auto Parts
Cosmo Tires introduced the Nova Tour, Rapido and Charge to the U.S. market, adding 117 new SKUs and 44 new sizes to the Cosmo brand portfolio. The products are being displayed at the company's booth during the 2026 SEMA Show in Las Vegas.
Why it matters
The expansion broadens the range of tire options available to drivers and aftermarket buyers through existing Cosmo dealer and distributor channels. Its timing coincides with SEMA, one of the automotive aftermarket's largest industry trade events.
The Nova Tour, Charge and Rapido carry limited treadwear warranties of 50,000, 50,000 and 40,000 miles respectively, all with road hazard protection. The Nova Tour is equipped with Cosmo's Quiet Kat Technology, which features geometric isolation for reduced road noise.
The players
Cosmo Tires
Cosmo Tires is a tire manufacturer whose brand portfolio spans multiple tire lines for passenger and performance vehicles.
Luis "Trikz" Da Silva Jr.
Luis "Trikz" Da Silva Jr. is an actor who played Diogo in the Fast & Furious film franchise and is appearing at the Cosmo Tires booth during the SEMA Show.
The details
The Nova Tour is designed for enhanced wet traction, improved stability and reduced road noise. The three products are available now through authorized Cosmo dealers and distributors, and the company is showing them at booth #341049, V384, in the South Hall of the Las Vegas Convention Center.
Timeline
Nov. 3-6, 2026: 2026 SEMA Show runs at the Las Vegas Convention Center.
Recently: Cosmo Tires introduced the Nova Tour, Rapido and Charge to the U.S. market.
Roadmap
Tire launches timed to the SEMA Show follow a long-standing aftermarket pattern in which manufacturers unveil product lines to dealers and distributors ahead of the buying season. Cosmo's expansion adds to a crowded field of aftermarket tire brands competing for dealer shelf space.
Drivers shopping for replacement tires can ask authorized Cosmo dealers or distributors about the Nova Tour, Rapido and Charge and compare their treadwear and road hazard warranties against other options. Buyers weighing a tire upgrade should consider the warranty length and the stated wet-traction and road-noise features when deciding between lines.
The takeaway
Warranty length and road-noise features are practical factors to compare when evaluating new tire lines. Checking availability through authorized dealers and distributors helps buyers confirm which products are stocked locally.
Further reading
Explore more coverage in Auto Parts for context on the aftermarket products and brands shaping the industry.
