RideLot Launches Dealer Inventory Platform
The platform uses dealerships' existing inventory feeds to support customer search, marketing, pricing records, and inventory management.
Updated on Nov. 2, 2026 in Auto Parts
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RideLot Technologies has launched a platform that connects to dealerships' existing inventory data to support customer searches, marketing, pricing records, and inventory management. The company serves powersports and specialty vehicle dealers and is headquartered in Grand Junction, Colorado.
Why it matters
The platform is designed to work alongside dealers' existing websites, customer relationship management software, and lead routing rather than replacing them. Its recall feature and price history tools address vehicle-compliance and pricing-transparency needs for dealers.
The launch offer provides 12 months of Price Record and Marketplace Listings with up to three listing seats and no setup fee for qualifying accounts. The announcement cites a $10,000 example search price and six seats as illustrative figures, while adoption data and results beyond launch terms were not disclosed.
The players
RideLot Technologies
RideLot Technologies is a company based in Grand Junction, Colorado, that builds inventory and marketing software for powersports and specialty vehicle dealers.
James Wells
James Wells is a co-founder of RideLot Technologies.
Nick Citrola
Nick Citrola is a co-founder of RideLot Technologies.
The details
The RideSpec search technology lets shoppers describe what they want in English or Spanish instead of entering a specific year, make, and model. The platform distinguishes vehicles available to order from those physically in stock and compares public recall notices with inventory by brand, model, and model year, though dealers must verify matches by vehicle identification number through manufacturers' systems.
Timeline
November 2, 2026: RideLot announces the launch of its platform.
Roadmap
RideLot's launch extends its dealer software into a single platform that pairs inventory feeds with recall checks and price history for powersports and specialty vehicle sellers. The dealer-side tools are positioned to work with existing dealer websites and CRM systems rather than replace them.
Dealers in powersports and specialty vehicle sales can use the platform's launch offer of 12 months of Price Record and Marketplace Listings with up to three listing seats and no setup fee if they qualify. Shoppers searching for vehicles can describe what they want in English or Spanish and see whether a unit is available to order or physically in stock.
The takeaway
Dealers using existing inventory feeds can add search, recall checking, and price-history tools without changing the websites and customer systems they already run. Buyers gain a clearer view of what is ready to ship versus what must be ordered.
Further reading
For related coverage of dealer and vehicle-sales technology, see the Auto Parts section.
Source note: This article includes information reported by ColoradoBiz.
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