Dealer Spike Launches Price Box Tool for Dealerships

The new feature provides customers with transparent, itemized vehicle pricing directly on dealership websites.

Updated on Oct. 29, 2026 in Buying/Selling

Bold vector editorial illustration featuring a stylized ignition key and currency symbol, representing transparent automotive pricing. — Dealer Spike has launched Price Box, a new tool for car dealerships designed to show customers itemized, transparent vehicle pricing online. AI Illustration. Upload story photo >

Live Poll

Do you prefer dealerships that list all extra fees in their online advertised prices?

Dealer Spike has released Price Box, a pricing tool designed to show consumers a single, itemized total price for vehicles. The feature integrates directly into dealership website inventory and detail pages to improve transparency.

Why it matters

The tool helps address common consumer confusion regarding vehicle costs, as manufacturer-suggested retail prices often exclude essential freight and setup fees. It also assists dealers in meeting specific OEM advertising requirements.

Price Box integrates with dealership management systems like Lightspeed DMS or manual input to calculate base prices, freight, and documentation fees. It allows dealers to include optional MSRP references and clear displays of total consumer savings.

The players

Dealer Spike

Dealer Spike is a provider of website and digital marketing solutions specifically tailored for the powersports, marine, and RV dealership industries.

Woods Cycle Country

Woods Cycle Country is a retail dealership that participated in the testing and implementation of the new pricing tool.

The details

Dealers manage their price settings through a live preview interface, allowing for configuration at both the store-level and individual-unit level. The tool is provided at no additional cost to existing users of Dealer Spike platforms.

Dealer Spike officially announced the availability of the Price Box tool on October 27, 2026.

Roadmap

This development reflects the broader industry shift toward digital-first retail environments where transparency is a primary driver of consumer trust. By automating price disclosures, Dealer Spike positions its dealership clients to better compete in a market increasingly influenced by online research.

Shoppers can now view clear, itemized price breakdowns on dealer websites, helping them understand the final cost before arriving at the showroom. This reduces the need for back-and-forth inquiries about hidden fees during the purchase process.

The takeaway

Transparency tools are increasingly vital as more consumers conduct their vehicle research outside of standard dealership operating hours. Dealers who adopt these digital disclosure features may benefit from higher consumer trust and improved alignment with manufacturer guidelines.