Marc Jacobs Launches Holiday Campaign Starring Megan Stalter
The Resort 2026 campaign, titled 'Let It Joy', follows Stalter through a snowy New York night at a downtown hotel.
Updated on Nov. 2, 2026 in Accessories
Marc Jacobs has launched its holiday campaign 'Let It Joy', starring actor and comedian Megan Stalter, to showcase its Resort 2026 collection. The campaign is set during a New York snowstorm and unfolds through a series of comedic vignettes.
Why it matters
The campaign positions the Resort 2026 collection, including giftable ready-to-wear, bags and accessories, as holiday gift options through a narrative-driven promotion. It pairs the brand with a comedic performer and a roster of cameo appearances.
The Resort 2026 collection features The Tote Bag in new seasonal colourways, new sizes of The Scene Bag, and the 72 Spring Sneaker. Pricing and retail availability for these products were not specified in the campaign details.
The players
Megan Stalter
Megan Stalter is an actor and comedian who stars in the 'Let It Joy' campaign.
Marc Jacobs
Marc Jacobs is an American fashion brand known for its handbags, accessories and ready-to-wear collections.
Andre Drummond
Andre Drummond is a center for the New York Knicks who makes a cameo appearance in the campaign.
The details
In the campaign, Stalter cold-calls hotel rooms and recruits a bellhop as she searches a downtown hotel for a party room. Cameos include New York Knicks center Andre Drummond, social media personality Ashtin Earle, Interview editor-in-chief Mel Ottenberg, and designer Miyako Bellizzi.
Timeline
Campaign launch published November 2, 2026.
Season Trajectory
Luxury fashion houses increasingly use holiday narrative films to market giftable collections alongside ready-to-wear. The 'Let It Joy' campaign follows this pattern by positioning bags and accessories within a comedic, celebrity-led story.
Readers considering holiday gifts can look to The Tote Bag, The Scene Bag and the 72 Spring Sneaker from the Resort 2026 collection. The campaign's gift-focused positioning suggests these pieces are framed for seasonal purchasing.
The takeaway
Holiday campaigns that pair accessories with narrative entertainment give shoppers a clear view of gift-ready pieces. Comparing the named products against your gift list can help narrow choices before the season peaks.
Further reading
Explore more Accessories coverage from across the United States.
Source note: This article includes information reported by FashionUnited.
