Express Launches Holiday Campaign With Lisa Rinna
The campaign, titled "Holiday, Hamlin Style," reimagines the classic family holiday card with a modern twist.
Updated on Nov. 2, 2026 in Accessories
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Express launched its holiday campaign "Holiday, Hamlin Style," starring Lisa Rinna and her family. Featured styles are priced from $38 to $298 and sold at Express.com and select stores.
Why it matters
The campaign shows how the retailer is using a family-centered, celebrity-led story to promote its Dress to Express platform during the holiday season. It spans video, social, digital, and in-store channels across its US and Puerto Rico store footprint.
Featured styles are priced from $38 to $298 and sold at Express.com and select stores. Express operates more than 375 retail and outlet stores across the US and Puerto Rico, though the extraction does not report campaign sales or sell-through results.
The players
Lisa Rinna
Lisa Rinna is an American actress and television personality best known for her work on Melrose Place and Real Housewives of Beverly Hills.
Harry Hamlin
Harry Hamlin is an American actor known for his roles in Clash of the Titans and L.A. Law.
Express
Express is a US apparel retailer operating more than 375 stores across the United States and Puerto Rico.
The details
The vignettes show the family decorating a tree, baking cookies, raising champagne toasts, and dancing on a dining table, set to modern remixes of Tchaikovsky's The Nutcracker. Women's highlights include the Editor Suit, sequin dresses, faux-fur outerwear, and knits, while men's highlights include velvet tuxedo jackets and modern suiting.
Timeline
Express launched the Holiday, Hamlin Style campaign on November 2, 2026.
Culture Shift
The campaign extends the classic family holiday card tradition into branded retail storytelling, a shift in which apparel brands use personal-style family imagery to sell seasonal fashion. It reflects a broader move by retailers toward celebrity-fronted, narrative-driven holiday marketing.
Featured styles priced from $38 to $298 are available at Express.com and select stores, giving shoppers across the US a range of holiday price points. Shoppers can find the campaign's women's and men's highlights online or in person before the holiday season.
The takeaway
Holiday fashion shopping increasingly blends personal storytelling with product, so shoppers may find campaign-led collections easier to browse before deciding what to buy. Checking the full price range from $38 to $298 can help set a budget before visiting Express.com or a local store.
Further reading
Browse more Accessories trends and product stories for the United States.
More information
Shop the featured styles on the Express online store.
Source note: This article includes information reported by FashionUnited.
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Do you plan to buy new clothes for the holidays this year?
