Cargill Launches Craftiva Reduced-Sugar Syrups

The new brand offers flavoured syrups and sweetener packets with less sugar than leading full-sugar national brands.

Updated on Nov. 2, 2026 in Consumer Goods

Screen-print poster illustration of an unlabeled amber syrup bottle beside a heap of sugar cubes and granulated sugar on a warm mustard and cream background. — Cargill launched its Craftiva line of reduced-sugar flavored syrups and sweetener packets, now available on Amazon in the United States since October 28. AI Illustration. Upload story photo >

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Would you buy a reduced-sugar syrup to replace your usual sweetened drinks?

Cargill has launched Craftiva, a brand of reduced-sugar flavoured syrups and sweetener packets. Craftiva products became available on Amazon in the US on October 28.

Why it matters

The launch gives consumers a lower-sugar option for everyday drinks such as lattes, cold brews, and mocktails. It also extends Cargill's presence into the US retail and foodservice sweetener market.

Each Craftiva syrup serving contains 7g of sugar, compared with about 20g in leading full-sugar national-brand syrups, and syrups are sold in 375ml and 750ml bottles. Independent verification of the sugar comparison has not been reported.

The players

Cargill

Cargill is a large American agricultural products and food ingredients company that has expanded into branded consumer goods.

The details

Craftiva syrups come in vanilla, caramel, brown sugar and cinnamon, and toasted marshmallow, made with cane sugar, stevia and sea salt. Sweetener packets are made with cane sugar and stevia and are offered in multiple pack sizes for home, on-the-go and foodservice use.

October 28: Craftiva became available on Amazon in the US.
In the coming weeks: Expected launch on TikTok Shop and through US retail stores and foodservice distributors.

Market Landscape

Craftiva positions Cargill against established full-sugar syrup brands by competing on lower sugar content within the flavoured coffee and beverage syrup segment. The move reflects a broader push by consumer goods companies to reformulate everyday products around reduced sugar.

Shoppers who use flavoured syrups or sweeteners in daily drinks can now choose options with about 7g of sugar per serving. Availability through Amazon and forthcoming TikTok Shop and retail listings may affect where buyers find the products.

The takeaway

Reading nutrition labels for sugar per serving can help consumers compare syrups and sweeteners used in everyday coffee and cocktails. Choosing lower-sugar options is one practical way to reduce added sugar intake without giving up flavour.