Midland Partners With American Farm Bureau Federation
The Kansas City-based company joins the federation's National Member Benefits Program.
Updated on Oct. 31, 2026 in Agriculture
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On October 6, 2026, Midland announced a partnership with the American Farm Bureau Federation. This collaboration integrates Midland as the exclusive communications provider in the federation's National Member Benefits Program.
Why it matters
The partnership aims to equip farmers and ranchers with specialized communication tools. These devices facilitate crew coordination across large properties and ensure connectivity in rural areas where cellular service is limited.
Midland offers communication hardware including 15-watt GMRS radios and weather alert technology. The MXT295 PRO model specifically features an IP67 water and dust resistance rating.
The players
Midland
Headquartered in Kansas City, Missouri, this manufacturer produces radio communications and weather monitoring equipment.
American Farm Bureau Federation
This national organization represents the interests of farmers and ranchers across the United States and Puerto Rico.
The details
Members of the federation can access Midland products, such as GMRS radios and NOAA-backed weather alert systems, through the official benefits portal. The MXT295 PRO unit includes an integrated wireless Bluetooth microphone designed for agricultural environments.
Timeline
October 6, 2026: Midland announced its partnership with the American Farm Bureau Federation.
Market Landscape
This partnership aligns with the National Member Benefits Program to provide specialized hardware to the agricultural sector. By becoming the exclusive communications provider, Midland strengthens its position against alternative tech brands targeting remote rural operations.
American Farm Bureau Federation members can now purchase Midland radios and weather alert technology at a discounted rate through their membership. This provides a cost-effective way for rural operators to upgrade their onsite communication infrastructure.
The takeaway
Reliable communication is essential for managing large-scale agricultural operations safely and efficiently. Farmers looking to maintain connectivity in remote areas should check their membership benefits to see if these tools fit their property needs.
Further reading
Learn more about the evolving landscape of Agriculture technology and support services in the U.S.
Source note: This article includes information reported by High Plains Journal.
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