Pacsun Launches Rare DNM Holiday Collection

The clothing line supports the Rare Impact Fund to improve access to youth mental health resources.

Updated on Oct. 30, 2026 in Accessories

Bold vector editorial illustration of a stack of denim jeans and a jacket, representing a new clothing collection launch. — Pacsun has debuted its Rare DNM Holiday Collection, pledging 10 percent of proceeds to the Rare Impact Fund for youth mental health. AI Illustration. Upload story photo >

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Pacsun has debuted its new Rare DNM Holiday Collection, which includes denim jackets and various styles of jeans. The retailer will donate 10 percent of sales from the collection to the Rare Impact Fund, with a maximum contribution of $300,000.

Why it matters

This partnership seeks to expand access to mental health education and services for young people. It aligns with findings from the company's 2026 Youth Report, which identified mental wellbeing as a primary life goal for young consumers.

The collection features non-stretch denim with embroidery and appliqué accents, available online and at select retail locations. Pacsun has committed to a $300,000 donation cap for this specific holiday campaign.

The players

Pacsun

This American retail clothing brand focuses on apparel for teenagers and young adults.

Rare Impact Fund

This organization works to expand access to mental health services and education.

Selena Gomez

She is the singer and actress who founded the Rare Impact Fund in 2020.

The details

The apparel line includes baggy jeans, a jean jacket, a shacket, and a micro mini skirt. The initiative builds on a larger corporate commitment that has generated more than $2 million for the fund since 2024.

2020: The Rare Impact Fund was founded.
2024: Pacsun began its partnership with the Rare Impact Fund.
Week of October 30, 2026: The Rare DNM Holiday Collection launched.

Culture Shift

Retailers are increasingly aligning product launches with the mental health priorities identified in the 2026 Youth Report. This reflects a broader trend of brands integrating social impact initiatives into their core merchandise strategy to appeal to younger consumers.

Shoppers can purchase the items online or visit participating storefronts to contribute to the fundraising goal. The campaign provides a tangible way for customers to support mental health services through their holiday apparel purchases.

The takeaway

Consumers can support mental health initiatives by choosing specific charitable clothing collections this holiday season. This initiative highlights the ongoing effort by major brands to connect consumer spending with philanthropic goals.