Target to Launch Matzo Project Holiday Chips

The Matzo Project will introduce chocolate-dipped matzo chips to 600 Target stores starting November 1.

Updated on Oct. 29, 2026 in Judaism

Target to Launch Matzo Project Holiday Chips

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The Matzo Project is partnering with Target to release new Hanukkah Chocolate-Dipped Matzo Chips at 600 locations. This seasonal item will be available for purchase starting November 1, 2026, through December 15, 2026.

Why it matters

This rollout aims to increase accessibility to traditional Jewish foods, building on The Matzo Project's broader mission to share these flavors with a wider consumer base.

Target will stock the new chips in 600 stores alongside seven core products priced between $4.79 and $6.99. The brand currently maintains a retail presence in more than 5,000 stores across the United States.

The players

The Matzo Project

A food company headquartered in Brooklyn that focuses on elevating traditional Jewish foods and flavors.

Target

A national retail corporation that is expanding its holiday assortment to feature specialized food products.

The details

The new holiday offering features salted matzo chips coated in milk chocolate and topped with blue and white nonpareils. These items complement the seven core products, which are kosher, vegan, nut-free, dairy-free, and crafted with all-natural ingredients.

The two-year revenue growth period for The Matzo Project began in 2024.
The company tripled its revenue during 2026.
The new chips will be available at Target starting November 1, 2026.
The holiday product assortment window will close at Target on December 15, 2026.

Culture Shift

This rollout reflects the growing retail industry trend of expanding seasonal ethnic food offerings to meet consumer demand for culturally specific holiday treats. By securing shelf space in 600 locations, the brand is successfully transitioning from a boutique item to a mainstream holiday staple.

Shoppers can find the new chocolate-dipped matzo chips at 600 Target stores during the limited holiday window. Consumers looking for the core product line can continue to access the year-round, vegan and dairy-free offerings at retail locations nationwide.

The takeaway

The partnership highlights how brands can scale traditional cultural recipes for a mass-market retail audience. Customers interested in these holiday items should plan to visit participating locations before the mid-December expiration of the seasonal shelf space.