Ritz Launches New Certified Gluten-Free Crackers

The brand is rolling out its first gluten-free cracker option at select retailers ahead of a national launch in 2027.

Updated on Oct. 20, 2026 in Consumer Goods

Isometric editorial illustration showing a single circular cracker and a sprig of dried wheat in a muted teal and cream palette. — Ritz announced its first certified gluten-free cracker on October 19, 2026, with a retail rollout beginning at Walmart and Albertsons stores. AI Illustration. Upload story photo >

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Would you purchase a gluten-free version of your favorite snack if it cost more?

Ritz announced its new certified gluten-free cracker on October 19, 2026. The crackers are available now in 8-ounce packages at select Walmart and Albertsons locations.

Why it matters

The company developed this specific product line to address years of requests from consumers seeking gluten-free alternatives. This move marks a significant shift for a brand that has existed for 90 years.

The new crackers are sold in 8-ounce packages with a suggested retail price of $4.49. This product is formulated without the use of artificial colors or flavors.

The players

Ritz

Ritz is a global snack brand known for its buttery crackers and has been in existence for 90 years.

Walmart

Walmart is a multinational retail corporation that operates a chain of hypermarkets and grocery stores.

Albertsons

Albertsons is a major American grocery company that operates hundreds of supermarkets across the United States.

The details

The product is currently available at Walmart and Albertsons following the official announcement of the gluten-free line. The brand intends to make the crackers available across nationwide retailers by February 2027.

October 19, 2026: Ritz officially announced the new gluten-free cracker product.
October 2026: The initial product rollout began at select retail outlets.
February 2027: The crackers will expand to retailers across the country.

Market Landscape

This release positions Ritz to capture market share among consumers who have historically avoided the brand due to dietary restrictions. By entering the gluten-free space, the company is directly competing with established health-focused snack manufacturers.

Shoppers can now find the gluten-free option at select Walmart and Albertsons stores for a suggested price of $4.49 per 8-ounce box. Customers waiting for broader availability can expect the product to hit nationwide retail shelves in February 2027.

The takeaway

Consumers with gluten sensitivities now have a new option from a legacy brand that has been a staple in American pantries for nearly a century. Readers should check local inventory at their nearest Walmart or Albertsons to see if the product is currently stocked in their area.