Kura Sushi to Launch Yoshi Promotion on November 1
The restaurant chain is partnering with Nintendo to bring Yoshi-themed menu items and collectible prizes to U.S. diners.
Updated on Oct. 29, 2026 in Japanese Food
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Starting November 1, 2026, Kura Sushi USA will introduce a new partnership with Nintendo featuring the game Yoshi and the Mysterious Book. The promotion includes limited-time menu items alongside collectible prizes for customers.
Why it matters
This collaboration leverages popular gaming intellectual property to drive engagement among restaurant guests through exclusive merchandise and themed culinary offerings.
Customers earn one randomized capsule prize through the Bikkura Pon system for every 15 sushi plates consumed. Rewards members are eligible for exclusive giveaways when meeting an $85 minimum in-restaurant order.
The players
Kura Sushi USA
This restaurant chain operates a nationwide network of sushi locations known for its automated delivery and gamified prize systems.
Nintendo of America
This company is a major video game publisher and hardware manufacturer behind iconic gaming franchises including Yoshi.
The details
Guests can collect one of eight acrylic carabiners through the Bikkura Pon machine after ordering 15 plates. Additionally, rewards members can secure branded merchandise by spending at least $85 during specific promotional windows.
Timeline
The promotion and limited-time menu items begin on November 1, 2026.
A two-piece plate set giveaway for rewards members occurs on November 4, 2026.
A blanket giveaway for rewards members takes place on November 18, 2026.
Additional whimsical giveaway events are scheduled for November 19, 2026, and November 30, 2026.
Culture Shift
The Bikkura Pon prize system has become a standard engagement tool for Kura Sushi, and this promotion utilizes it to increase customer activity. This collaboration follows a growing trend where restaurant brands leverage nostalgic gaming intellectual property to deepen loyalty and brand awareness.
Diners can participate in the promotion by reaching the 15-plate threshold required for a capsule prize. Those planning to receive the exclusive rewards member gifts should ensure their meal total reaches the $85 requirement on the specified giveaway dates.
The takeaway
Customers interested in the promotional items should track their plate count throughout the meal to trigger the Bikkura Pon prize machine. Rewards members should plan their visits for early November to coincide with the specific member-only giveaway windows.
What happens next
Rewards members can participate in the plate set giveaway on November 4, 2026, followed by a blanket giveaway on November 18, 2026, and additional events on November 19 and November 30.
Further reading
Find more information on industry news in the Japanese Food section.
More information
View the Kura Sushi collaboration information for additional details on this promotion.
Live Poll
Would you visit a restaurant specifically to receive a themed promotional prize?
