Tiffany & Co. Launches 2026 Holiday Campaign Film
Actress Amanda Seyfried stars in the new holiday short titled You & Me.
Updated on Oct. 28, 2026 in Jewelry
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Do you feel influenced by marketing campaigns that use family traditions and nostalgia?
Tiffany & Co. has officially released its 2026 holiday campaign film, titled You & Me. The new short stars actress Amanda Seyfried, who debuts as a house ambassador for the brand.
Why it matters
The campaign highlights the historical legacy of Tiffany & Co. by weaving together archival designs and a generational narrative. It emphasizes the brand's heritage through the inclusion of iconic pieces and personal mementos.
The campaign film features an ornament inspired by Jean Schlumberger's 1965 Bird on a Rock design. It also highlights historical pieces, including a Louis Comfort Tiffany stained-glass Wisteria table lamp.
The players
Amanda Seyfried
She is an acclaimed American actress who serves as the newest house ambassador for Tiffany & Co.
Derek Cianfrance
He is a notable film director known for his work on emotional, character-driven narratives.
Jean Schlumberger
He was a legendary jewelry designer whose bird-inspired creations remain iconic elements of the Tiffany & Co. archive.
The Wannadies
They are a Swedish alternative rock band that gained international recognition with their 1994 hit You & Me Song.
The details
Directed by Derek Cianfrance, the film tracks a mother and daughter across generations through the exchange of an ornament. The narrative moves between present-day New York City and the early 1990s, set against the backdrop of an Upper East Side town house.
Timeline
The Bird on a Rock design was originally introduced by Jean Schlumberger in 1965.
A Tiffany Blue Box featured in the film is marked with the date December 1992.
The Wannadies released their track You & Me Song in 1994.
Tiffany & Co. starred Anya Taylor-Joy in its 2025 holiday campaign.
The You & Me campaign film debuted across Tiffany & Co. channels on October 28, 2026.
Culture Shift
The campaign film centers on Jean Schlumberger's Bird on a Rock design to reinforce the brand's long-standing design heritage. By moving between decades, the narrative leans into current trends of nostalgia and intergenerational luxury.
Consumers can view the new campaign film across all official Tiffany & Co. digital channels. The featured holiday items and archival-inspired ornaments are available for discovery at brand retail locations nationwide.
The takeaway
Holiday marketing often relies on blending historical archives with current star power to create a sense of timeless luxury. Viewers can reflect on how personal mementos and generational stories define the sentimental value of fine jewelry.
Further reading
For more on high-end trends, explore the Jewelry section.
Live Poll
Do you feel influenced by marketing campaigns that use family traditions and nostalgia?
