Nike to Launch Branded Jewelry Collection on October 29

The new lineup features rings, necklaces, and earrings inspired by iconic logos and footwear designs.

Updated on Oct. 28, 2026 in Jewelry

Nike to Launch Branded Jewelry Collection on October 29

Live Poll

Would you purchase branded luxury jewelry pieces to accessorize your daily outfits?

Nike will release a new collection of branded jewelry on October 29, 2026. The pieces incorporate signature elements like the Air Force 1 silhouette and the Just Do It motto.

Why it matters

The launch marks a move for the athletic giant into the accessories market. The release is expected to sell out quickly upon its digital debut.

The collection features designs made with sterling silver plated in either 18k gold vermeil or white rhodium. Items are priced between $85 and $345.

The players

Nike

Nike is a multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

The details

The collection includes a range of necklaces, rings, bracelets, and earrings that highlight the brand's Swoosh logo. Each piece is crafted with high-quality materials to translate athletic branding into wearable jewelry.

The jewelry collection goes live for purchase on October 29, 2026, at 10 a.m. ET.

Culture Shift

The collection reflects a growing trend of major lifestyle brands expanding their identity into premium accessories to capture broader consumer markets. This shift capitalizes on the enduring popularity of the Air Force 1 silhouette to bridge the gap between athletic wear and luxury jewelry.

Shoppers can purchase the items exclusively online beginning at 10 a.m. ET on October 29. Given the expected demand for these branded pieces, customers should be prepared for potential high traffic during the online release.

The takeaway

Collectors of the brand should mark the release time to ensure availability of their preferred pieces. The move highlights the increasing crossover between mainstream athletic branding and fashion jewelry markets.