DoorDash Data Reveals Top State Halloween Candies
New data from October 2025 highlights regional preferences for popular Halloween treats across the United States.
Updated on Oct. 28, 2026 in Desserts
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Data analyzed from October 2025 indicates that Reese's peanut butter cups remain the most ordered Halloween candy in the United States for the third consecutive year. Regional trends show Sweet Smiles candy is a top choice in Louisiana and six other Southern states.
Why it matters
Understanding regional candy preferences helps retailers and consumers track shifting Halloween shopping patterns across the country. The findings reflect specific snack loyalties that distinguish regional markets from national trends.
Reese's peanut butter cups currently lead national orders, while Sweet Smiles candy dominates in seven states and Laffy Taffy leads in five Midwestern states. Chocolate products account for four of the top five spots in total Halloween orders.
The players
DoorDash
This food delivery platform provides logistics services for consumers and analyzes aggregate shopping data to identify consumption trends.
Dollar General
This discount retailer operates a private label brand known as Sweet Smiles which features various confectionery items.
Mars
This global manufacturer produces popular candy brands including M&Ms, Skittles, and Starburst.
The details
DoorDash analyzed purchase behavior on its platform to identify which candies consumers ordered at rates higher than the national average. The results highlight how private label brands like Dollar General's Sweet Smiles compete with national staples.
Timeline
October 2025: DoorDash analyzed purchase data for candy orders.
Summer 2026: Mars launched dye-free versions of M&Ms, Skittles, and Starburst.
Culture Shift
This data mirrors the broader trend of using delivery platform analytics to map granular shifts in regional consumer behavior. Such insights demonstrate how localized preferences continue to challenge national retail dominance.
Shoppers in Louisiana and the Midwest may find their local favorites more readily available during the Halloween season due to these clear demand signals. This information helps consumers anticipate regional inventory trends when planning holiday purchases.
The takeaway
Halloween candy preferences often show strong regional loyalty that deviates from established national sales leaders. Consumers can expect retailers to continue tailoring seasonal inventory based on these specific localized demand patterns.
Further reading
Discover more about seasonal treats in our Desserts section.
Source note: This article includes information reported by Axios.
Live Poll
Do you plan to prioritize dye-free or healthier candy options for your household this Halloween?
