Buckhorn Releases New Smoked Maple Flavored Whiskey
The brand expands its flavored whiskey lineup with a new bottle aimed at outdoor enthusiasts.
Updated on Oct. 28, 2026 in Cocktails
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Sazerac has introduced a new Smoked Maple flavor to its Buckhorn whiskey brand, expanding the product line. This latest addition is designed to appeal to whiskey and outdoor enthusiasts for social gatherings.
Why it matters
The brand targets specific consumer occasions like bonfires and barbecues to build loyalty among outdoor drinkers. By offering a variety of flavors, the company aims to capture a larger share of the flavored spirits market.
The new Smoked Maple whiskey is bottled at 32.5% ABV and carries a recommended retail price of US$18.99 for a 750ml bottle. This price point matches the brand's eight-can variety packs of 355ml ready-to-drink whiskey lemonade.
The players
Sazerac
Sazerac is a major American spirits company that owns, produces, and distributes a wide portfolio of distilled beverages including the Buckhorn brand.
Buckhorn
Buckhorn is a whiskey brand that specializes in a diverse range of flavored spirits and ready-to-drink mixed products.
The details
The Buckhorn range now includes Original, Peach, Black Cherry, Honey, Blackberry, Pineapple, and the new Smoked Maple flavor. To promote the launch, the brand is organizing secret scavenger hunt events for customers who register online for location clues.
Timeline
Buckhorn will host a Buck Hunt event in Chicago on November 6, 2026.
Buckhorn will host a Buck Hunt event in Atlanta on November 13, 2026.
Culture Shift
This release reflects a broader industry movement toward diversifying spirit offerings to meet the preferences of casual drinkers who favor flavor-forward profiles. It mirrors a shift away from traditional, unflavored spirits in favor of products designed for social and outdoor lifestyle contexts.
Consumers looking to try the new flavor can expect to find the 750ml bottles at a suggested retail price of US$18.99 at participating retailers. Fans of the brand in the Chicago and Atlanta areas can participate in upcoming promotional events by signing up online to receive secret location details.
The takeaway
When choosing flavored whiskeys, consider how the ABV percentage will affect your intended cocktail or serving method. Outdoor enthusiasts should prioritize portable packaging like the brand's RTD variety packs for easier transport to events.
What happens next
Registered participants can attend the Buck Hunt scavenger hunt in Chicago on November 6, 2026, or in Atlanta on November 13, 2026.
Further reading
Learn more about evolving trends in the spirits market in the Cocktails section.
Source note: This article includes information reported by The Spirits Business.
Live Poll
Would you attend a brand-sponsored scavenger hunt to try a new whiskey flavor?
