Tubi and TikTok Select 12 Creators for New Incubator
The partnership aims to help social media creators develop 10 original long-form television series for the streaming platform.
Updated on Oct. 27, 2026 in Television
Live Poll
Do you find yourself watching more original series from social media creators than traditional television shows?
Tubi and TikTok have chosen 12 creators for the Creatorverse Incubator to develop 10 new original series. The program provides these creators with resources to transition their work into scripted and unscripted television formats.
Why it matters
The initiative helps digital creators expand their reach beyond social media platforms into long-form storytelling. Tubi seeks to leverage these partnerships to deepen engagement with the specific fan communities that follow these creators.
Tubi currently hosts 35,000 episodes from over 700 creators through its Tubi for Creators platform. The service maintains a total reach of more than 110 million monthly active users.
The players
Tubi
Tubi is an ad-supported video-on-demand service that provides a massive library of movies and television shows to its global user base.
TikTok
TikTok is a global short-form video platform that hosts a wide variety of user-generated content and creator communities.
The details
The upcoming series will span several genres including animation, horror, reality, and young adult content. One project is set in Alaska, while another will be produced in Australia.
Timeline
June 2025: Tubi launched the Tubi for Creators platform.
March 2026: The Creatorverse Incubator program was first announced.
October 27, 2026: The 12 members of the incubator cohort were announced.
Industry Dynamics
This move reflects the ongoing push by streaming platforms to convert viral social media popularity into high-retention long-form television programming. By institutionalizing the Creatorverse Incubator, Tubi is scaling the model established by Tubi for Creators to compete for creator talent.
Viewers can expect these original series to become available exclusively on the Tubi platform as they complete production. This expansion increases the variety of niche genre content accessible to users without additional subscription costs.
The takeaway
This partnership highlights the growing integration between short-form social media trends and traditional streaming content strategies. Aspiring creators looking to transition their careers should note that platforms are increasingly prioritizing established digital audiences when greenlighting new television projects.
Further reading
Learn more about the latest developments in the streaming industry at Television.
Live Poll
Do you find yourself watching more original series from social media creators than traditional television shows?
