Kraft Debuts Limited Edition Cat in the Hat Cheese

Kraft Natural Cheese launches new string cheese packaging to celebrate an upcoming animated feature film.

Updated on Oct. 27, 2026 in Animation

Kraft Debuts Limited Edition Cat in the Hat Cheese

Live Poll

Are you more likely to buy snack products featuring characters from an upcoming movie?

Kraft Natural Cheese is introducing limited-edition string cheese packaging that features characters from The Cat in the Hat. This release also marks the first appearance of the company's new Stringy character on its packaging.

Why it matters

The collaboration is timed to coincide with the arrival of a new, fully animated feature film. This cross-promotional effort bridges consumer packaged goods with upcoming theatrical content.

The string cheese product contains 7g of protein per serving and is sold in 12-count packs. These limited-edition items are currently available at retailers across the United States.

The players

Kraft Natural Cheese

This is a brand under the Kraft Heinz umbrella that specializes in various dairy products including block, shredded, and string cheese.

Dr. Seuss Enterprises

This organization manages the intellectual property and licensing rights for the literary works of Theodor Seuss Geisel.

Warner Bros. Pictures Animation

This is a feature film production division focused on developing and releasing animated stories for global theatrical audiences.

The details

The special packaging showcases the classic Dr. Seuss characters alongside the newly introduced Kraft Stringy character. This product rollout is a partnership involving Dr. Seuss Enterprises and Warner Bros. Pictures Animation.

November 6, 2026: The animated feature film arrives in theaters.

Industry Dynamics

This campaign follows the industry-standard practice of using licensed character branding to drive retail interest during major film releases. It reflects how legacy food brands leverage the streaming and theatrical wars to maintain shelf visibility through co-marketing.

Shoppers can find these limited-edition packs at retailers nationwide starting now. The packaging changes do not affect the nutritional profile or pricing of the standard 12-count string cheese offerings.

The takeaway

Strategic brand partnerships often leverage popular entertainment to increase visibility for everyday grocery items. Consumers can look for these themed packages during their regular grocery shopping trips leading up to the film release.