Google Pixel Features Oscar Piastri in New Campaign

The campaign highlights the capabilities of the newly launched Google Pixel 11 Pro flagship smartphone.

Updated on Oct. 27, 2026 in Advertising

Google Pixel Features Oscar Piastri in New Campaign

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Google Pixel has launched a new marketing campaign featuring Formula 1 driver Oscar Piastri. The effort promotes the release of the company's new Google Pixel 11 Pro flagship smartphone.

Why it matters

The campaign serves as a major promotional push for the Google Pixel 11 Pro and showcases the integration of Gemini Intelligence in the device. It leverages high-profile talent to reach consumers during a key product launch cycle.

The campaign reaches an audience that includes 30,000 industry experts who subscribe to the B&T newsletter. Financial terms of the agreement were not disclosed.

The players

Oscar Piastri

A professional Formula 1 racing driver who currently competes for the McLaren team.

Google

A global technology company known for its search engine and the development of the Pixel smartphone line.

Emotive

A creative agency tasked with producing the new marketing campaign for Google.

Isaac Lock

A director who managed the production of the campaign alongside the firm Somesuch.

The details

Produced by creative agency Emotive, the campaign features a hero film and a suite of social-first assets distributed across digital channels. Director Isaac Lock and production partner Somesuch collaborated to showcase the new Pixel 11 devices and their onboard Gemini Intelligence.

2022 marked the year Oscar Piastri joined the McLaren racing team.
October 27, 2026, is the article publication date.

Market Landscape

This campaign follows the integration of Gemini Intelligence into the Pixel 11 Pro, marking the latest step in Google's shift toward AI-native hardware. By pairing the device with high-profile athletes, Google seeks to differentiate its flagship in a competitive smartphone market.

Consumers interested in the new smartphone can find the campaign content on Google Pixel and Oscar Piastri's social media channels. The integration of Gemini Intelligence is a central focus for users looking to evaluate the device's new AI capabilities.

The takeaway

Marketing campaigns for flagship devices increasingly rely on specific personalities to highlight complex technical integrations. Potential buyers should look for performance comparisons between the new AI features and previous smartphone models.