Drake Maye and Dak Prescott Join Athletic Brewing

The NFL quarterbacks have acquired ownership stakes in the non-alcoholic beer maker as part of a new marketing campaign.

Updated on Oct. 27, 2026 in Beer

NFL quarterbacks Drake Maye and Dak Prescott have acquired ownership stakes in Athletic Brewing Company as part of a new marketing initiative. AI Illustration. Upload story photo >

Live Poll

Does an athlete's ownership stake in a brand make you more likely to trust their endorsements?

In September 2026, NFL quarterbacks Drake Maye and Dak Prescott announced they have become athlete-owners of Athletic Brewing Company. Both players are participating in the company's Athletic Fits marketing campaign to promote their non-alcoholic beer products.

Why it matters

Drake Maye is using the partnership to gain insight into business and entrepreneurship, while Dak Prescott is leveraging the deal to further expand his existing investment portfolio.

Athletic Brewing products are currently available at more than 75,000 retail locations and served at over 200 sports and entertainment venues across the United States.

The players

Drake Maye

At 24 years old, the professional football quarterback is entering the business world through this ownership stake.

Dak Prescott

The 33-year-old NFL quarterback is an experienced investor who also holds a stake in the beverage brand Spindrift.

Athletic Brewing Company

Founded in 2018, this manufacturer has become a prominent name in the non-alcoholic beer market.

The details

The collaboration features the quarterbacks as central figures in the brand's Athletic Fits advertising initiative. Beyond this new partnership, Prescott already maintains a separate investment in the sparkling-water brand Spindrift.

Athletic Brewing Company launched commercially in 2018.
The company secured a $50 million investment round in 2024.
The athlete partnerships were officially announced in September 2026.

Culture Shift

This partnership reflects the growing trend of athlete-led brand equity where sports stars transition from simple endorsers to active stakeholders in consumer companies. This shift allows players to build diversified portfolios while aligning their personal brands with the growing non-alcoholic beverage movement.

Consumers can expect to see more of Maye and Prescott in marketing materials while shopping at the 75,000 retail locations where the brand is sold. This increased visibility may influence the purchasing decisions of fans who follow the quarterbacks' professional careers.

The takeaway

The move underscores how modern athletes are prioritizing long-term business equity over short-term endorsement deals. Readers interested in their own portfolios might note that diversified investment, even in non-traditional sectors like beverages, remains a common path for professional athletes.