Chosen Foods Faces Class Action Over Avocado Oil

A new federal lawsuit alleges the company misled consumers by selling diluted avocado oil products as 100 percent pure.

Updated on Oct. 26, 2026 in Organic Food

Bold flat-color editorial illustration depicting a single glass beaker of oil, evoking the integrity of consumer product authenticity testing. — Chosen Foods faces a class action lawsuit in federal court alleging the company sold diluted avocado oil labeled as 100 percent pure. AI Illustration. Upload story photo >

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Plaintiff Karoline Hebert has filed a class action lawsuit against Chosen Foods, alleging that its avocado oil products contain cheaper, adulterated oils. The legal action follows findings from a study that suggest the brand's products failed authenticity testing.

Why it matters

The lawsuit contends that Chosen Foods used deceptive marketing regarding product purity to justify charging premium prices for its oil. This legal challenge underscores growing scrutiny over the integrity of store-bought avocado oil products across the industry.

The lawsuit claims eight out of eight tested product lots failed to meet the brand's 100 percent purity standard. The complaint represents a proposed class of more than 100 members seeking over $5 million in damages.

The players

Karoline Hebert

She is the plaintiff who filed a class action complaint against Chosen Foods in the U.S. District Court for the Eastern District of Louisiana.

Chosen Foods LLC

This company markets avocado oil products that are currently under scrutiny for potential adulteration and purity claims.

Texas Attorney General

The state-level legal authority initiated an industry-wide investigation into avocado oil purity and issued a civil investigative demand to the company.

The details

The 35-page complaint filed in the U.S. District Court for the Eastern District of Louisiana alleges fraudulent misrepresentation and breaches of warranty. It claims that premium avocado oil was replaced or cut with refined vegetable and seed oils, suggesting that required purity testing failed to occur or detect the adulteration.

The University of California Davis began studying avocado oil purity in 2020.
Chosen Foods launched the Chosen to Save Food campaign in January 2026.
University of California Davis study findings were released in July 2026.
The Texas Attorney General announced an industry-wide investigation in August 2026.
Karoline Hebert filed the class action complaint in October 2026.

Culture Shift

This litigation follows the Louisiana Unfair Trade Practices Act to challenge industry standards in the growing market for natural food products. The case highlights a broader shift toward greater transparency as consumers increasingly demand verification of health-focused labeling.

Consumers who have purchased Chosen Foods products may need to review their pantry items if they specifically sought out 100 percent pure avocado oil. The outcome of this case could eventually influence labeling requirements and price transparency for premium pantry staples.

The takeaway

Consumers should stay informed about independent product testing results that can uncover discrepancies in popular pantry staples. Checking third-party certification labels on food packaging can help shoppers verify purity claims beyond the brand's own marketing.