Catena Media Invests in Collectibles Platform Repackz
The company aims to diversify its revenue streams through a new partnership with the California-based platform owner.
Updated on Oct. 26, 2026 in Gambling
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Catena Media has announced a strategic investment in the collectibles platform Repackz, which is owned by California-based Collectbase. The deal also includes the platform Collectibles.com and marks the first investment by Catena Growth Ventures.
Why it matters
This move serves as a deliberate effort by Catena Media to broaden its portfolio beyond its traditional gambling-focused assets. By partnering with Repackz, the firm intends to diversify its revenue streams while providing distribution services to operators.
The transaction includes the Collectibles.com platform and involves Repackz, which is currently owned by the California firm Collectbase. Shares of Catena Media were recently recorded at SEK2.75 in Stockholm markets.
The players
Catena Media
An online lead generation company that focuses on the digital gambling and sports betting sectors.
Repackz
A collectibles platform that enables operators and brands to facilitate the sale of graded items to their audiences.
Collectbase
A California-based company that acts as the parent organization for the Repackz platform.
Catena Growth Ventures
The investment arm of Catena Media that is leading this new expansion into the collectibles market.
The details
Under the terms of the agreement, Catena Media will provide necessary capital, established operator relationships, and distribution support. Repackz is designed to allow brands and operators to offer graded collectibles to their existing consumer bases.
Timeline
October 26, 2026: Catena Media share price recorded in Stockholm.
Culture Shift
This move reflects the ongoing trend of gambling affiliates diversifying into non-gambling consumer hobbies to stabilize income. It represents a departure from relying solely on traditional betting leads by capitalizing on the growing digital collectibles market.
Consumers engaging with gambling platforms may soon see integrated options to purchase or trade graded collectibles alongside their usual activities. This could change how hobbyists access high-end items by bringing these marketplaces directly to existing operator sites.
The takeaway
Companies in the gambling space are increasingly looking to leverage their existing operator relationships to capture interest in the collectible secondary market. Investors and users should monitor how these integrations evolve as mainstream platforms expand into specialized hobbyist niches.
Further reading
Learn more about industry trends in the Gambling section.
Source note: This article includes information reported by Gaming Intelligence.
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