Locality Names Saul Stetson Head of Product
Saul Stetson joins the company to lead product strategy across its broadcast and streaming portfolio.
Updated on Oct. 23, 2026 in People
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Locality has appointed Saul Stetson as its new senior vice president and head of product. He will report directly to CEO Michael Collins and oversee product development for the company.
Why it matters
The appointment brings experienced leadership to manage product strategy for the organization as it navigates complex local media landscapes.
Locality operates across 210 U.S. Designated Market Areas and processes 25 billion local data signals through its Audience Engine platform.
The players
Saul Stetson
He is the newly appointed senior vice president and head of product at Locality with a background in identity platforms.
Michael Collins
He serves as the CEO of Locality and oversees the company's executive leadership team.
Locality
This media company provides advertising and audience technology solutions across local U.S. markets.
The details
Stetson previously held product leadership roles at Tapad and Criteo, where he focused on identity platforms and Commerce Grid developments. He now directs the strategic evolution of the company's product offerings for broadcast and streaming clients.
Timeline
Saul Stetson was appointed as the new head of product on October 23, 2026.
Market Landscape
The hire aligns with a broader industry trend of integrating sophisticated identity and commerce data into local advertising platforms. By leveraging Locality's Audience Engine platform, the company positions itself to capture greater market share against rival broadcast tech firms.
The appointment may influence the future development of advertising products and services used by local businesses across the country. Clients should expect potential updates to product strategy as the leadership transition takes effect.
The takeaway
Leadership transitions in media technology often signal a pivot toward new data integration strategies for regional advertisers. Companies like Locality prioritize veteran product heads to maintain competitiveness in fragmented market environments.
Further reading
For more information on executive shifts in the media industry, visit the People section.
Source note: This article includes information reported by TV News Check.
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