LinkedIn Integrates Professional Audiences Into Google DV360
The expansion allows advertisers to target audiences on connected TV through Google's Display & Video 360 platform.
Updated on Oct. 23, 2026 in Advertising
Live Poll
Do you feel that highly targeted professional advertising on streaming services is a positive development?
LinkedIn has integrated its professional audience data into Google Display & Video 360 to support connected TV advertising. This update aims to provide marketers with greater flexibility in choosing buying platforms for their campaigns.
Why it matters
The move responds to advertiser demand for more choice in the platforms used to execute streaming TV campaigns. By enabling targeting based on job titles and company information within Google's ecosystem, LinkedIn seeks to broaden its reach in the television advertising space.
Advertisers can now access LinkedIn audience data for connected TV campaigns via the Google Display & Video 360 demand-side platform. Access to these professional segments is managed through a private marketplace deal using a representative-supplied Deal ID.
The players
A professional social networking platform owned by Microsoft that provides data used for targeted business advertising.
A major technology company that operates the Display & Video 360 platform used by advertisers for programmatic media buying.
The details
Marketers must work with a LinkedIn representative to obtain a Deal ID before activating their campaigns in the Google DSP. This integration complements LinkedIn's existing advertising tools, which previously limited CTV buying to platforms like Campaign Manager and other demand-side solutions.
Timeline
The integration was officially reported on October 22, 2026.
Market Landscape
This integration represents a strategic effort to consolidate B2B audience targeting within the dominant programmatic buying ecosystems. It positions LinkedIn to compete more effectively for streaming TV budgets against other platforms that have already integrated professional audience data.
Advertisers and media buyers can expect more options when planning their streaming TV campaigns across different demand-side platforms. Users should contact their LinkedIn representatives to confirm if their current advertising accounts are eligible for this new integration.
The takeaway
Advertisers looking to utilize professional data for CTV should prioritize early communication with LinkedIn representatives to navigate new Deal ID processes. This update highlights a broader trend of bridging specialized business data with mainstream programmatic television buying environments.
Further reading
Learn more about evolving digital outreach in the Advertising section.
Source note: This article includes information reported by Search Engine Watch.
Live Poll
Do you feel that highly targeted professional advertising on streaming services is a positive development?
