Roku Launches First OLED Television Lineup
The company introduces its Pro Series and Pro Series LX televisions exclusively through Amazon.
Updated on Oct. 22, 2026 in Television
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Roku has officially entered the OLED market with two new television lines, the Pro Series and the Pro Series LX. These models mark the company's first expansion into self-branded OLED hardware.
Why it matters
The release represents a significant hardware strategy shift for the software-focused company as it seeks to compete directly in the premium display market. Consumers now have the option to pair the familiar Roku OS with higher-end panel technology.
The Pro Series OLED features a 120Hz refresh rate, while the upgraded LX model delivers a 144Hz refresh rate. Both lineups are available in 55-inch and 65-inch configurations, all running on the proprietary Roku OS platform.
The players
Roku
An American company known for its streaming media players and television operating system.
Amazon
A multinational technology corporation that serves as the exclusive retail partner for these new television models.
The details
Both the Pro Series and Pro Series LX televisions support advanced video standards including Dolby Vision, HDR10+, and HLG. The units also incorporate integrated speakers equipped with Dolby Atmos for spatial audio output.
Timeline
Roku began developing its own TV hardware in 2023.
The Roku Pro Series OLED TV was released in September 2026.
The Roku Pro Series LX OLED TV was released in October 2026.
Industry Dynamics
This release marks a pivot for Roku as it moves from being a software-first provider to a direct participant in the premium television manufacturing race. By embedding the Roku OS into its own OLED panels, the company aims to capture a larger share of the living room hardware market.
Interested buyers can purchase both the Pro Series and Pro Series LX models exclusively through the Amazon website. The use of the standard Roku OS ensures that users will have the same interface experience found on the brand's popular streaming sticks.
The takeaway
Shoppers looking to upgrade their home cinema setup can now access OLED technology integrated with the user-friendly Roku interface. These new models provide a high-refresh-rate alternative for users already committed to the Roku software ecosystem.
Further reading
For more on the current state of consumer displays, visit the Television section.
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