Amazon Cuts Prices on Samsung Frame TVs

The retailer has discounted the 55-inch and 98-inch models of the popular display television.

Updated on Oct. 21, 2026 in Television

Bold vector editorial illustration of a wall-mounted display television showing abstract art in a modern sunlit home, reflecting current lifestyle technology trends. — Amazon has discounted its 55-inch and 98-inch Samsung Frame television models, aimed at consumers seeking to integrate media with home decor. AI Illustration. Upload story photo >

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Amazon has reduced the price of the 55-inch Samsung Frame TV to $897.99 and the 98-inch model to $3,749.99. These units include a wall mount and black bezel for the 2026 model release.

Why it matters

The price adjustments offer significant savings on high-end display televisions that blend home entertainment technology with digital art galleries. These discounts make the display, which features a 144Hz refresh rate, more accessible to consumers looking to integrate media devices into their living spaces.

The 55-inch model is priced at $897.99, while the 98-inch version is available for $3,749.99. The television supports a 144Hz refresh rate and provides access to 5,000 works in the Art Store.

The players

Amazon

Amazon is a multinational technology and e-commerce company that provides a platform for various consumer electronics.

Samsung

Samsung is a South Korean conglomerate and a global leader in the production of consumer electronics, including television displays.

The details

The 55-inch model now features built-in ports instead of a separate One Connect Box to simplify setup. The TV uses motion sensors to detect when someone enters the room to display art and automatically adjusts brightness and color based on ambient light.

The current model of the Frame TV was released in 2026.

Industry Dynamics

The promotion of the Samsung Frame TV product line follows the broader industry move toward blending home decor with consumer technology. This shift aims to reduce the visual impact of traditional televisions when not in use, positioning displays as aesthetic centerpieces.

Shoppers can purchase the 55-inch or 98-inch models at the new price points directly through Amazon. Users can also access 30 free rotating artworks monthly or pay $49.99 annually for the full collection.

The takeaway

When choosing a display for a living space, consider that the 55-inch model has moved to an internal port design. Buyers should weigh whether the $49.99 annual subscription for the full Art Store is necessary or if the 30 free monthly images suffice for their home decor.