Reebok to Launch A Herd of Bison DMX Trailzillo
The new collaboration featuring utility-focused design elements arrives in early November 2026.
Updated on Oct. 21, 2026 in Hiking
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Reebok is set to release the A Herd of Bison x Reebok DMX Trailzillo on November 1, 2026. The new footwear collection includes co-branded apparel and draws inspiration from the archival DMX Armadillo II design.
Why it matters
The partnership combines technical outdoor gear aesthetics with Reebok's performance footwear history. This release aims to merge functional utility with lifestyle fashion for outdoor enthusiasts.
The DMX Trailzillo carries an MSRP of $130. The footwear utilizes a Vibram sole and includes a removable compass and carabiner, paired with a utility pocket lace shroud.
The players
Reebok
Reebok is a global athletic footwear and apparel brand headquartered in Boston.
A Herd of Bison
A Herd of Bison is an apparel entity based in Houston that focuses on collaborative design projects.
The details
The shoe incorporates distinct lime green accents along with a purple midsole unit for a bold aesthetic. It pulls structural inspiration from the archival DMX Armadillo II, blending legacy ergonomics with modern utility features.
Timeline
November 1, 2026: The collection releases on the A Herd of Bison website.
November 6, 2026: The collection will have a wide launch on Reebok.com.
Culture Shift
This release continues the design lineage of the DMX Armadillo II by updating archival structural cues for a new trail-ready silhouette. The collaboration reflects a growing trend in the industry toward marrying technical outdoor gear with heritage footwear aesthetics.
Consumers should prepare for the initial drop on the partner website before the wider retail launch occurs days later. The inclusion of specialized accessories like a removable compass may necessitate adjustments to standard lacing and storage habits for hikers.
The takeaway
Shoppers interested in this release should note the dual-phase launch schedule to ensure availability across different online platforms. The combination of utility-pocket features and removable tools positions this sneaker as a specialized choice for functional outdoor use.
What happens next
The collection will officially debut on the A Herd of Bison website on November 1, 2026, followed by a broader release on Reebok.com on November 6, 2026.
Further reading
Discover more gear and trail trends at Hiking.
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