Ghirardelli Launches Dubai Style Chocolate Squares
The confectionery brand introduces a new square featuring pistachio filling and crispy kataifi pastry.
Updated on Oct. 21, 2026 in Desserts
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The Ghirardelli Chocolate Company has launched its new Dubai Style Chocolate SQUARES in the United States. The product combines the brand’s traditional milk chocolate with a rich pistachio filling and crispy kataifi pastry.
Why it matters
This release marks an expansion of the classic brand into modern confectionery trends. By incorporating popular viral flavor profiles into its signature format, the company aims to reach a broader audience of chocolate enthusiasts.
The new chocolate squares are sold in 4.4oz bags with a suggested retail price of $10.99. Each item features a taller profile than the standard square to accommodate the pistachio and kataifi filling.
The players
The Ghirardelli Chocolate Company
An American confectioner that has maintained 170 years of chocolate-making expertise.
The details
The product is designed with a taller square profile to encase the distinct layers of filling. It is now available for purchase across major retailers nationwide and through the company website.
Timeline
The product launch was officially announced on October 21, 2026.
Culture Shift
This release reflects the broader shift in how legacy food brands react to viral sensations driven by social media audiences. By adopting the pistachio and kataifi combination, the company aligns its 170-year-old legacy with contemporary consumer preferences.
Shoppers can find the new 4.4oz bags at major retailers nationwide or order them directly from the company website. The $10.99 price point provides a premium entry for consumers looking to try this specific flavor profile.
The takeaway
Consumers looking to experience this viral flavor combination can now find it at standard retail outlets. The product provides a accessible way to sample the high-demand pistachio and kataifi pastry combination.
Further reading
Explore more trends in the confectionery market by visiting the United States Desserts section.
More information
View product details or purchase the new item on the Ghirardelli official product website.
Source note: This article includes information reported by Prepared Foods.
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