Wrangler Launches Fleece With Debris-Repellent Tech
The new Hay Away outerwear collection is designed to stop hay, straw, and mulch from clinging to high-pile fabric.
Updated on Oct. 20, 2026 in Landscaping
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Wrangler has introduced a new fleece outerwear collection featuring proprietary Hay Away fabric technology. The material is designed to prevent debris from sticking to synthetic fibers without the use of surface coatings.
Why it matters
This technology was developed to eliminate the friction of managing outdoor debris while wearing fleece. The collection marks an effort by the company to expand its presence beyond traditional denim into the outdoor workwear category.
The collection features apparel across men's, women's, and youth sizes with retail prices ranging from $39.99 to $99.99. The debris-repellent functionality is integrated directly into the fabric construction rather than relying on a surface coating.
The players
Wrangler
Wrangler is a global apparel brand known for its history in western wear and denim that is currently expanding into specialized workwear.
Fast Company
Fast Company is a monthly American business magazine that focuses on technology, business, and design trends.
The details
The Hay Away technology utilizes bonded sherpa combined with specialized construction to ensure that straw, grass, and mulch do not cling to the synthetic fibers. This innovation earned the company the Category Winner title in Fast Company's 2026 Innovation by Design Awards.
Timeline
Wrangler launched the Hay Away fleece outerwear collection on October 19, 2026.
The technology won Fast Company's Innovation by Design Award in 2026.
Culture Shift
This development highlights a growing trend of brands applying high-tech material science to traditional workwear silhouettes to meet modern consumer needs. By blending aesthetic appeal with practical utility, the move reflects a wider shift toward products that serve dual roles in both leisure and active outdoor labor.
The collection allows individuals working in landscaping or animal care to avoid the hassle of clearing debris from their clothing throughout the day. Customers can purchase the new men's, women's, and youth styles directly through the brand's online retail store.
The takeaway
Incorporating material science into everyday workwear helps improve efficiency for those working outdoors by reducing the time spent cleaning gear. Buyers should check the product specifications for care instructions to ensure the integrated repellent properties remain effective over time.
Further reading
For more information on maintaining outdoor spaces and gear, browse our Landscaping section.
More information
View the new collection on the Wrangler online store.
Source note: This article includes information reported by WWD.
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