Wildfire Systems and Badge Integrate Wallet Rewards

The partnership brings cashback and merchant savings offers directly to Apple, Google, and Samsung mobile wallets.

Updated on Oct. 20, 2026 in Couponing

Gouache-painted illustration of a leather wallet with golden star tokens emerging, symbolizing integrated mobile wallet rewards. — Wildfire Systems and Badge have partnered to integrate personalized merchant cashback and rewards programs directly into major consumer mobile wallets. AI Illustration. Upload story photo >

Live Poll

Would you add merchant rewards passes to your mobile wallet to receive personalized offers?

Wildfire Systems and Badge have formed a new partnership to integrate merchant reward programs into popular mobile wallets. This system allows shoppers to access personalized cashback and savings offers for both online and physical store purchases.

Why it matters

The collaboration enables merchants to extend their existing loyalty programs into mobile wallets, significantly increasing the visibility of consumer offers. By using push notifications and location-aware technology, retailers can deliver incentives directly to a user's device.

Wildfire Systems operates a network of more than 50,000 merchants. The system is designed to support retailers, including major industry players already featured in prominent North American retail databases.

The players

Wildfire Systems

This technology company operates a large-scale network that facilitates merchant rewards and cashback programs.

Badge

Badge is a technology firm that partners with platforms to integrate digital pass experiences into mobile wallet applications.

The details

Consumers can add a rewards pass to their Apple, Google, or Samsung mobile wallets to track and receive personalized incentives. Wildfire handles the complex back-end offer attribution and tracking processes to ensure accurate savings for shoppers.

The companies announced their partnership on October 20, 2026, at the Money20/20 USA event in Las Vegas.

Culture Shift

This partnership follows the broader industry trend of shifting physical loyalty cards and paper coupons into the digital mobile wallet ecosystem. It reflects a shift away from traditional wallet clutter toward centralized, app-based consumer incentives.

Users can expect to see personalized savings offers automatically appear as they shop at participating online and physical retailers. This reduces the need to manually track individual store rewards or clip paper coupons.

The takeaway

Shoppers should check their mobile wallet apps to add new rewards passes as merchants begin integrating these digital incentives. This shift simplifies the process of earning cashback rewards without needing to keep track of multiple loyalty account logins.