Pinterest Releases First Beauty Trend Report

New report tracks a massive surge in hyper-personalized beauty and wellness search behaviors on the platform.

Updated on Oct. 20, 2026 in Beauty

Pinterest Releases First Beauty Trend Report

Live Poll

Do you typically try beauty products or styles you first discover on social media platforms?

Pinterest has published its inaugural Beauty Trend Report, analyzing user search behaviors to identify emerging shifts in makeup, nail, and skincare interests. The data underscores a growing consumer preference for niche, personalized aesthetics over broad trend searches.

Why it matters

The report highlights a significant shift in consumer behavior as shoppers move toward specific product versions that align with their personal identity and occasion. This move suggests an evolution in how users interact with beauty brands to curate their unique style.

Searches for solid perfume aesthetics rose 333 per cent, while interest in body wash for glowing skin grew by 206 per cent. Additionally, 85 per cent of weekly users report discovering new beauty trends on Pinterest first.

The players

This visual discovery engine uses its database of user boards, collages, and searches to analyze consumer trends.

The details

Utilizing its Pinterest Intelligence platform, the company analyzed data across various categories to capture shifting consumer habits. The findings indicate that current search activity will heavily influence beauty routines throughout the autumn and winter of 2026.

March 2026: Pinterest launched a shoppable streaming series.
October 20, 2026: Pinterest published the Beauty Trend Report.
Autumn and Winter 2026: Trends are expected to influence shopper routines.

Culture Shift

The report reflects a broader move away from monolithic beauty standards toward hyper-personalized aesthetics curated by social media algorithms. This transition empowers users to find specific niche looks that resonate with their individual identity rather than mass-market trends.

Shoppers can expect to see these specific trends, such as frosted makeup and metallic lips, gain prominence in retail beauty aisles throughout the coming months. These findings offer practical guidance for consumers looking to update their personal beauty routines for the winter season.

The takeaway

Consumers are increasingly prioritizing niche, personalized looks that reflect their individual identity over generic trends. Using search-driven platforms like Pinterest can help you identify these specific styles before they become widely available in mainstream retail.