Live Nation Launches Unplugs Earplugs at U.S. Venues
The new partnership introduces switchable sound protection to 60 concert locations across the United States.
Updated on Oct. 20, 2026 in Pop
Live Poll
Would you wear hearing protection if it allowed you to talk to friends during a concert?
Live Nation has rolled out Unplugs earplugs at 60 venues nationwide, offering concertgoers a device that allows for adjustable sound levels. The move follows an equity investment by the live entertainment company in the Unplugs brand.
Why it matters
The partnership aims to address the common struggle fans face when balancing concert volume with the need to communicate. By offering a two-mode design, the product seeks to minimize the frequency of users removing their hearing protection to talk.
A survey of concertgoers found that 75% consider hearing protection essential, yet 60% of current users remove their plugs to communicate. The initiative is now active across 60 U.S. venues.
The players
Live Nation
Live Nation is a global entertainment company that produces concerts and manages ticket sales for thousands of events annually.
Unplugs
Unplugs is a hearing protection brand that specializes in reusable, multi-mode earplugs designed for high-decibel environments.
The details
The Unplugs product, available in black, features a two-mode switch that lets users adjust sound levels without needing to remove the device. They are distributed through venue vending machines, sound guides, and guest services, while complimentary foam options remain available.
Timeline
The rollout occurred in October 2026, coinciding with National Protect Your Hearing Month.
Industry Dynamics
This initiative follows the documented industry trend toward higher-quality, reusable hearing protection in live music spaces. By integrating Unplugs into venue infrastructure, Live Nation is moving to modernize the concert experience beyond traditional foam alternatives.
Fans can now purchase these reusable earplugs directly at 60 participating venues through vending machines or merchandise stands. Touring artists and venue employees will also be provided with access to the devices.
The takeaway
Using hearing protection is becoming an standard part of the live music experience for most concertgoers. Fans should check their local venue's guest services or merchandise stands to see if these adjustable options are available for their next show.
Further reading
Learn more about the latest concert trends in the United States Pop section.
More information
For additional product details, visit the Unplugs brand information.
Source note: This article includes information reported by Broadway World.
Live Poll
Would you wear hearing protection if it allowed you to talk to friends during a concert?
