Audien Hearing Launched Product Bundles on Costco.com
The hearing aid manufacturer has expanded its retail reach by listing two new product bundles on the Costco website.
Updated on Oct. 12, 2026 in Retail
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Audien Hearing has officially launched two distinct hearing aid bundles on Costco.com, allowing customers to purchase devices without a prescription. These offerings are designed for adults 18 and older who experience perceived mild-to-moderate hearing loss.
Why it matters
This move marks a significant expansion for Audien as it seeks to provide more affordable hearing support options directly to consumers nationwide. By utilizing Costco's digital platform, the company aims to simplify access to hearing care solutions for those not utilizing traditional clinical pathways.
The new offerings include the Atom X bundle priced at $369 and the Ion IQ bundle at $649. These packages provide users with four annual one-on-one video appointments with hearing specialists via AudienCare.
The players
Audien Hearing
A Scottsdale, Ariz.-based manufacturer that produces over-the-counter hearing aids for adults with mild-to-moderate hearing loss.
Costco
A multinational warehouse club operator that facilitates the online retail sale of various health and electronics products.
The details
Customers can now acquire these hearing aids online without needing a prescription, bypassing traditional audiology visits. The bundles specifically integrate access to AudienCare, a service that includes recurring professional consultations.
Timeline
Audien Hearing products became available on Costco.com on Oct. 1, 2026.
Market Landscape
This move follows a pattern set by the FDA final rule on over-the-counter hearing aids, which opened the market for non-prescription devices. Audien is positioning itself to compete more aggressively against traditional audiology practices by leveraging established retail platforms.
Shoppers can now bypass the cost and time of professional audiology visits to purchase hearing assistance directly through their digital storefronts. These bundles provide an alternative for budget-conscious consumers looking for immediate, accessible hearing solutions.
The takeaway
Direct-to-consumer hearing aids allow individuals to manage mild hearing loss with greater autonomy and lower initial financial investment. Consumers should verify their specific level of hearing loss to ensure these non-prescription options adequately meet their individual health needs.
Further reading
For more on the changing landscape of household goods and consumer health devices, browse our Retail section.
Source note: This article includes information reported by Mass Market Retailers.
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Would you trust purchasing hearing aids online without a professional in-person fitting?
