Marketing Agency Get Engaged Joins SAMY

The U.S.-based marketing agency will join SAMY to help the firm expand its social and creator marketing footprint globally.

Updated on Oct. 16, 2026 in Advertising

Isometric editorial illustration showing two distinct metallic architectural volumes interlocking to form a single structure, representing corporate expansion. — Marketing firm Get Engaged has joined agency SAMY to scale social and creator marketing capabilities and expand global reach. AI Illustration. Upload story photo >

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Social and creator marketing firm Get Engaged has joined the agency SAMY to strengthen SAMY's position as a global industry leader. The partnership enables Get Engaged to leverage SAMY's international reach and technology while maintaining its existing leadership team.

Why it matters

The deal allows SAMY to scale its presence in the United States while applying its influencer and AI-powered social capabilities to Get Engaged operations. Get Engaged gains access to broader global resources, technology, and talent to support its existing client roster.

Get Engaged maintains a workforce of over 120 employees across four U.S. offices. The firm manages a diverse portfolio of clients, including brands such as Sephora, DoorDash, EA Games, and Universal Music Group.

The players

Get Engaged

This is a marketing agency founded in 2016 that serves major clients including Sephora, DoorDash, and Universal Music Group.

SAMY

This is an agency focused on social and creator marketing that aims to expand its global reach and technology integration.

The Raine Group

This is an integrated merchant bank that provided financial advisory services for the partnership between Get Engaged and SAMY.

The details

Get Engaged will continue its current service model under the partnership, with the firm utilizing its locations in Atlanta, New York, Nashville, and Los Angeles to support the integration. Financial advisor The Raine Group assisted Get Engaged throughout the process.

Get Engaged was founded in 2016.
Get Engaged joined SAMY on October 16, 2026.

Market Landscape

This acquisition mirrors the broader industry trend of consolidation as independent agencies seek scale through international partnerships. It positions SAMY to compete more aggressively in the U.S. market by leveraging the established infrastructure of a boutique agency.

Customers of Get Engaged, including brands like Sephora and DoorDash, will see no immediate changes to their existing service models. The partnership primarily serves to integrate new technology and AI tools into the agency's backend processes over time.

The takeaway

This partnership highlights the premium placed on specialized social media expertise in a globalized digital economy. Companies looking for growth are increasingly turning to strategic mergers to acquire both regional footprints and advanced technical capabilities.