Smalls Earns Clean Label Project Certification

The pet food brand received recognition for nine of its recipes following rigorous third-party contaminant testing.

Updated on Oct. 15, 2026 in Cats

Bold vector editorial illustration of a ceramic bowl filled with fresh meat, representing high-quality and tested pet food ingredients. — Pet food brand Smalls has received Clean Label Project certification for nine of its recipes following rigorous third-party testing for contaminants. AI Illustration. Upload story photo >

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Do third-party purity certifications increase your trust in the pet food brands you buy?

Smalls has achieved Clean Label Project certification and Purity Awards for nine of its cat food formulas. These recipes include a variety of chicken, turkey, pork, fish, and beef options.

Why it matters

Third-party validation helps pet owners verify the safety standards of their animals' food. The certification confirms that products have passed tests for various environmental and industrial contaminants.

Eight Smalls recipes received the Purity Award, while the Smooth Fish Recipe earned Clean Label Project Certification. Smalls is currently one of only three brands to hold this designation.

The players

Smalls

Smalls is a pet food brand that produces specialized formulas for cats.

Clean Label Project

Clean Label Project is a non-profit organization that conducts independent testing to evaluate the purity of consumer goods.

The details

Testing was conducted by an ISO/IEC 17025-accredited laboratory to screen for heavy metals, pesticides, glyphosate, phthalates, and bisphenol. Products meeting these standards may now feature the official Clean Label Project seals on their packaging.

October 15, 2026: The certification of these specific recipes was confirmed.

Culture Shift

The push for pet food transparency aligns with the Clean Label Project's certification standards. This trend reflects a broader consumer movement toward prioritizing ingredient safety and rigorous third-party verification for household pets.

Owners can now identify verified products by looking for the Clean Label Project seals on qualifying Smalls packaging. This certification provides a measurable way for pet owners to assess the purity levels of the food they buy.

The takeaway

Transparency in pet food sourcing helps owners make more informed purchasing decisions for their pets. Seeking products with verified third-party seals can be a useful strategy for those prioritizing ingredient safety.