Hearst Media Promotes Amy DeGregorio to Executive VP
The media group elevates DeGregorio to a new sales and revenue role to expand sponsor integration.
Updated on Oct. 15, 2026 in Television
Hearst Media Production Group has promoted veteran executive Amy DeGregorio to the newly created position of Executive Vice President of Sales & Revenue. She will now oversee revenue growth initiatives and serve as a strategic advisor to company leadership.
Why it matters
This executive appointment signals a strategic push by the company to bolster its revenue streams by integrating sponsors more deeply across its diverse programming portfolio. DeGregorio will work directly with leadership to execute this expansion.
Amy DeGregorio brings extensive experience to the role, having previously served as SVP of Client Solutions since 2020 and joining the organization in 2016. Her career at the company has included leadership positions in integrated marketing.
The players
Amy DeGregorio
She is the newly appointed Executive Vice President of Sales & Revenue at Hearst Media Production Group.
Bryan Curb
He serves as the President of the Hearst Media Production Group and oversees the company's strategic direction.
The details
DeGregorio will report to Hearst Media Production Group President Bryan Curb, advising him on strategy for revenue development. This move follows the 2022 rebranding of Litton Entertainment into the current media production entity.
Timeline
2016: Amy DeGregorio joined Litton Entertainment.
2020: DeGregorio was promoted to SVP of Client Solutions.
2022: Litton Entertainment rebranded as HMPG.
October 15, 2026: The promotion was officially announced.
Industry Dynamics
This appointment reflects broader industry trends where production houses are consolidating sales and marketing functions to maximize sponsor value. It follows the 2022 rebranding of Litton Entertainment into Hearst Media Production Group.
While this is a corporate appointment, viewers may notice more integrated sponsorship models appearing within the programming portfolio. These changes aim to support the production of content across the network's platforms.
The takeaway
Executive transitions often signal a shift in a company's financial priorities and internal structure. Investors and industry followers should monitor how these new leadership roles impact future content distribution strategies.
Further reading
For more on industry leadership changes, visit Television.
