Skydance Named Three New Media Executives
The company appointed top leaders to oversee advertising, content sales, and distribution divisions.
Updated on Oct. 9, 2026 in People
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Skydance has appointed Jay Askinasi as chief revenue officer for advertising, David Decker as president of content sales, and Ray Hopkins as president of distribution. The new leadership team will report to JB Perrette as the organization continues to integrate following its combination with Paramount Skydance and Warner Bros. Discovery.
Why it matters
These appointments are intended to unite operations and build upon existing legacies to better serve company partners and audiences. The new leadership structure marks a strategic effort to consolidate talent across the newly combined media entity.
The new executive team brings extensive industry experience, including Ray Hopkins with 35 years in video platform relationships and David Decker with over two decades at Warner Bros.
The players
Jay Askinasi
He serves as the chief revenue officer for the advertising division and joined the company in November 2025.
David Decker
He is the president of content sales and previously worked at Warner Bros. for more than two decades.
Ray Hopkins
He serves as president of distribution and brings 35 years of experience in video platform relationships to the role.
JB Perrette
He serves as the Skydance TV and DTC Co-Chair and Chief Business Officer to whom the three new executives report.
The details
Jay Askinasi, David Decker, and Ray Hopkins have taken their respective roles as part of the company's efforts to integrate teams following the combination of Paramount Skydance and Warner Bros. Discovery. The trio reports directly to Skydance TV and DTC Co-Chair and Chief Business Officer JB Perrette.
Timeline
2013: Ray Hopkins joined CBS Corporation.
November 2025: Jay Askinasi joined Skydance.
October 8, 2026: Skydance announced the new executive appointments.
Coming weeks: The company expects to provide further updates regarding organizational structure.
Market Landscape
These executive hires follow the combination of Paramount Skydance and Warner Bros. Discovery, signaling a major consolidation phase in the media industry. The move positions the company to streamline its operations and compete more effectively against rival media conglomerates.
The new executive leadership team will focus on unifying advertising and distribution strategies across the company's platforms. These changes may eventually influence how viewers encounter advertisements and access content across the company's combined portfolio.
The takeaway
The addition of veteran leadership across key sales and distribution sectors reflects a move toward operational stability following large-scale mergers. Such structural changes are often the first step in aligning a company's commercial goals with its long-term growth strategy.
What happens next
Skydance plans to release additional updates regarding the firm's overall organizational structure in the coming weeks.
Further reading
Learn more about executive shifts in the People section.
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