Hannah Chody and Saie Launch Bellini Eyeshadow

The new SuperSuede Baked Eyeshadow shade arrives as a collaboration between influencer Hannah Chody and brand Saie.

Updated on Oct. 15, 2026 in Beauty

Bold vector editorial illustration showing two circular cosmetic compacts with swirling peachy-pink and rose gold eyeshadow, emphasizing a new beauty product launch. — Influencer Hannah Chody and beauty brand Saie have collaborated to release a new peachy-pink and rose gold Bellini shade for their SuperSuede Baked Eyeshadow line. AI Illustration. Upload story photo >

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Hannah Chody and Saie have released a new peachy-pink and rose gold shade of SuperSuede Baked Eyeshadow named Bellini. The product is now available for purchase at Sephora and through the Saie website.

Why it matters

The collaboration fulfills a goal to recreate a discontinued eyeshadow shade that Chody sought to bring back. Her online community played a central role by testing products and tagging the brand to help develop the final color.

Hannah Chody tested over 50 different products during her search to develop the new Bellini shade. The item is now stocked at Sephora and the Saie online store.

The players

Hannah Chody

Hannah Chody is a social media influencer and beauty enthusiast who collaborated with Saie to develop the Bellini eyeshadow shade.

Saie

Saie is a beauty brand founded in 2019 by Laney Crowell that focuses on clean cosmetic products.

Laney Crowell

Laney Crowell is the founder of the beauty company Saie.

The details

The development process involved Chody and her followers working together to identify the perfect hue for the SuperSuede Baked Eyeshadow line. By tagging the brand, the community effectively pushed for the creation of this specific rose gold and peachy-pink tone.

Saie was founded in 2019.
The Bellini eyeshadow shade became available on 2026-10-15.

Culture Shift

This release follows the pattern of the influencer-led beauty product collaboration model, where brand-community feedback drives market strategy. It highlights the shift toward co-created products where consumers have a direct role in product development.

Customers can now purchase the new Bellini shade at Sephora retail locations or through the brand's website. The product's availability provides shoppers with a new option for a rose gold and peachy-pink eye makeup finish.

The takeaway

This collaboration demonstrates how creators can leverage their followers to influence corporate product roadmaps. Fans of the specific aesthetic can now access this limited-edition-inspired shade through mainstream retail channels.