Ipsy Launched Subscription Service for Wellness Supplements

The company introduced a quarterly box featuring ingestible and topical wellness products for its two million members.

Updated on Oct. 14, 2026 in Wellness

Bold vector editorial illustration of unlabeled supplement canisters and glass vials, representing a new wellness subscription box service. — Ipsy has launched a quarterly subscription service for wellness supplements, offering members curated samples of ingestible and topical health products. AI Illustration. Upload story photo >

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Ipsy has debuted a new wellness subscription service that provides members with quarterly boxes of supplements. The offering includes skin, hair, and total wellness products from brands like Goli, Sakara, and Apothékary.

Why it matters

The company launched the service after member surveys indicated that consumers felt overwhelmed by supplement options and preferred to sample items before committing to a routine. This initiative aims to address consumer demand for discovery in the expanding wellness market.

Each quarterly wellness subscription box costs $65 and contains four ingestible or topical products. The subscriber base consists of 50 percent Millennials, 28 percent Gen X, and 22 percent Gen Z.

The players

Ipsy

Ipsy is a subscription service provider with approximately two million members that specializes in beauty and personal care products.

Goli

Goli is a wellness brand known for producing health-focused dietary supplements such as vitamins in gummy form.

Sakara

Sakara is a wellness company that focuses on plant-based nutrition and supplement products for health-conscious consumers.

Apothékary

Apothékary is a wellness brand that develops natural, herbal-based supplements and functional remedies.

The details

The service features rotating product assortments to help users test one- to two-month supplies of various items. Ipsy plans to expand the platform in 2027 by adding brands such as Lemme, Beam, and Good Bacteria.

Ipsy debuted its subscription service in 2011.
Member surveys regarding wellness interests were conducted in 2025.
Unilever purchased the brand Grüns for $1 billion in April 2026.
Procter & Gamble acquired Thorne for $3.8 billion in August 2026.
Lemme, Beam, and Good Bacteria are scheduled to join the platform in 2027.

Health Landscape

The wellness industry has seen significant consolidation, evidenced by the 2026 acquisition of Thorne by Procter & Gamble for $3.8 billion. Ipsy's move to offer supplements reflects a wider push by major consumer platforms to integrate health products into their core services.

Members can now sample a variety of ingestible and topical wellness products without committing to full-size purchases through the $65 quarterly box. This allows users to test new supplements before integrating them into their daily health routines.

The takeaway

Consumers who feel overwhelmed by the vast array of health supplements can utilize discovery-based subscriptions to experiment with products. By sampling items first, shoppers can avoid the cost of full-sized supplements that may not meet their specific health needs.